ProfileTree Belfast: Our Office, Team and Client Reviews

ProfileTree is a Belfast web design and digital marketing agency, founded in 2011 and based at the McSweeney Centre. Our office is at 31 Henry Place, Belfast BT15 2AY, where clients meet the team for consultations, training sessions and project reviews. To arrange a visit, call 028 9568 0364 or email agency@profiletree.com.

This page is about the people and the place rather than the services. Each service has its own page with its process, prices and examples. A business owner looking for search work should start with our SEO Belfast page, and anyone planning a new website can find out more about our Belfast web design team. The rest of this page covers where we are, who you will deal with, what clients have said and how a first conversation works.

ProfileTree Belfast Office At the McSweeney Centre

ProfileTree works from the McSweeney Centre in north Belfast, where strategy meetings, workshops and the day-to-day work on client websites take place. Some clients visit for their first consultation or for a training session, and others never come in at all. Plenty of our work is with businesses in the Republic of Ireland and Great Britain, and those projects run over video calls and shared project tools without any loss of contact with the team.

Finding Us and Arranging A Visit

The address is in Belfast BT15 2AY. Please ring ahead before you call in. The team is often out filming or delivering training on site, and a booked time means the right specialist is in the room. If you are travelling by bus or train, the Translink Journey Planner gives current routes and times into the BT15 area. For anything that does not need a meeting, email agency@profiletree.com with a short outline of what you need, and the person best placed to answer will come back to you.

The Team Behind ProfileTree Belfast

ProfileTree was founded in 2011 by Ciaran Connolly, who still leads the business as director. The team has specialists in web development, search engine optimisation, AI, video production and content, and has completed more than 1,000 projects since the company started.

We test our own advice before we give it. ProfileTree owns and runs its own content brands, so a change to how we structure a page or plan a video is usually tried on our own sites before we recommend it to anyone else. When we tell a client something works, we can normally show them where we did it first.

“We have spent years growing brands from launch to audiences in the hundreds of thousands. We do this by combining content expertise with nearly two decades of SEO knowledge, and we are happy to show clients our results as evidence,” says Ciaran Connolly, Director at ProfileTree.

Training is a large part of what the team does. Many clients want to run their own website, write their own content or use AI tools sensibly once we have finished, so training can be planned as part of the project. Details of the courses we run are on our digital training page.

The Brands We Own and Run

Alongside its client work, ProfileTree runs LearningMole, an education resource whose YouTube channel has more than 300,000 subscribers, and ConnollyCove, a travel and tourism brand. Our animation work lies under a separate studio, Educational Voice.

These brands matter to clients for a practical reason. The team works on their pages and search data every day, so our view of what search engines and AI assistants reward comes from results we have measured ourselves.

What Clients Say About Working With ProfileTree Belfast

ProfileTree has more than 500 Google reviews with a 5.0 rating. Many of them come from business owners we have mentored or trained, and others describe website, video and support work. Examples of finished work, with the client, the brief and what changed, are collected in our project portfolio.

Mentoring and Training That Starts With a Plan

Most of our mentoring is delivered through Go Succeed, the business support service run by Northern Ireland’s councils, which funds the hours for each business. A programme usually runs to between six and sixteen hours of one-to-one sessions, mostly online. The first session agrees what the business needs, and the mentor builds the remaining sessions around that plan, whether the priority is social media, design tools, AI, search or the website.

Vicky Anastasiadou used her programme to learn how to promote her cake business, Vicky’s Tasty Bakes, on social media.”Mentoring was absolutely fantastic. I was enrolled with GoSucceed for social media and content creation management for my cake business Vicky’s Tasty Bakes and the information and knowledge I’ve received was more than helpful. Nuala was a fantastic mentor, explained everything to me and now I feel I have all the tools I need to promote and grow my business further,” she says.

Website Projects Shaped Around The Client’s Team

A website project starts with the people who know the organisation best. Where a client has its own designers or content staff, our developers work alongside them. Where it does not, we lead the design and build ourselves. Most builds use WordPress, with Wix and Shopify used where the project suits them. Before handover, the client is shown how to update the site, so routine changes do not need to come back to us.

At Development Trusts NI, one of our developers worked with the organisation’s own UX designer on its new website. Margaret Craig, its Senior Programme Coordinator, wrote that “Marcus’s technical skills and innovative solutions were instrumental in transforming our ideas into a functional and visually appealing website. His ability to understand our needs and translate them into effective web solutions was invaluable.”

Audits That Lead Into Training

An audit tells a business what is holding its website back, and it only pays off once the changes are made. Our audits list the specific changes and explain how to carry out each one. The training sessions that follow then work through those changes with the client’s own staff. Social media accounts can be audited the same way, showing what already works and where small changes would help most.

Robinson Goldsmiths, an independent jeweller in Bangor, took this route with its website. “ProfileTree carried out a detailed audit of our website and provided us with clear, actionable insights. Their training sessions were professional, informative, and tailored to our needs,” the team wrote.

Support When a Live Website Goes Wrong

Clients whose sites we host and manage have a named contact on our support team, so a problem goes straight to someone who already knows the site. Reviews from these clients regularly describe problems fixed within hours of being reported, and sometimes within minutes.

Austin Lynch had been locked out of his business website, and old content had appeared on it, when Padraig took the problem on. “We had an issue with our business website, which we notified Profiletree of immediately… Within the hour, the cache had been cleared and the website was working properly again. Brilliant service from the team at Profiletree,” he says.

Video Planned, Filmed and Edited In-house

Our videographers plan each shoot with the client before filming day, including scripts for anyone who will speak to camera, and the same team films and edits the finished videos. A single filming day can produce several videos, which suits social media series and product content. Many clients have never been filmed before, so part of the job is helping them relax in front of the camera.

Cartmill Stewart Chartered Accountants used a shoot with Chris, one of our videographers, to produce video content and headshots for the firm. “Chris from Profile Tree recently produced some video content and head shot images for our business, Cartmill Stewart Chartered Accountants. Chris was amazing from start to finish and the finished product exceeded our expectations,” says Claire Stewart.

Awards and Memberships

ProfileTree has won at the Irish Content Marketing Awards, run by Business River, in two consecutive years. At the first awards in September 2018, the ConnollyCove film “Places to Visit in Northern Ireland” won the single video category, according to the winners list published in The Irish Times. In 2019, our Business Leaders series won the video series category, as recorded in the Irish Times feature on the following year’s awards. In November 2023, ProfileTree also received the Silver Award for Tech Family Business of the Year at the Irish Family Business Awards.

ProfileTree is a member of Belfast Chamber of Commerce and Digital DNA, which keeps the team in regular contact with other Belfast businesses and with the wider technology sector in Northern Ireland. Some clients reach us through publicly funded business support programmes, such as the GoSucceed mentoring. If you think your business may qualify for a programme of that kind, mention it at the first conversation so the project can be planned around what the programme covers.

ProfileTree Belfast: Where to Find Each Service

Each part of our work has its own page with process, timelines and published prices. If you are not sure which applies to your business, the free consultation described below is the place to start.

How a First Conversation Works

Every project starts with a free consultation, in person at the office or by video call. We ask what the business sells, who buys it, what the current website or channel is doing and what you want to change. You should leave it with a clearer idea of where the gaps are, whether or not you go on to work with us.

After the consultation, we write a proposal. It sets out the deliverables, the timeline and the cost. Because budget is discussed at the first meeting, the figures should fit what you told us you can spend rather than arriving as a surprise.

Some clients need ongoing help after launch, such as regular content, search work or website care. Those arrangements are agreed separately once the first project is complete and you have seen how we work.

Visit or Contact ProfileTree Belfast Office

To arrange a visit or a first conversation, call 028 9568 0364 or email agency@profiletree.com. If you would rather meet in person, we will book a time for you to visit us.

FAQs About ProfileTree Belfast