Social media marketing has taken a significant storm in the field of marketing. With its diversity and many marketers relying on it, the importance of statistics and data has also increased to build an integrated marketing strategy that is reliable in reaching customers.

Everyone knows the importance of statistics in social media marketing. To build a good marketing strategy, you must have recent statistics. One number plus or minus may change the entire marketing equation. So, let’s know some of that statistics and their importance in the different fields.

Social Media Usage

All of us can realize the huge usage of social media platforms. It is widely used by people worldwide, especially with various social media platforms such as; Twitter, Facebook, Instagram, TikTok, etc. Its usage is no longer a luxury, but many businesses depend on it. Although it requires an internet connection, meeting this requirement has always been challenging. But with the technology development, it’s no longer a problem; many telecom companies offer internet services with budgets that suit everyone. There are also some countries where internet service is free. All of these things were among the reasons for the high use rate of social media today.

Another reason which makes usage more available; smartphones are in the hands of all of us and are easier to use than a computer or laptop. As a result of that, we can say social media has opened up new worlds for us, whether in business, entertainment, or communication. We can communicate, shop, making business with anyone anywhere just with one click.

Let’s take a look here on some statistics that show the importance of using social media around the world: 

• Increasing the number of Social media users by more than 10% between 2021 and 2022.  
• There is a belief that the number of people on social media will be 4.4 billion in five years. 
• The expectation of the internet users’ time on social media is 1/3 of their internet time.
• 4.48 billion users on social media worldwide.
• The percentage of the global population who used social media platforms is 56.8%. 
• There was increasing in social media users between 2019 and 2021, with 890 billion users.

 Social Media Platforms Statistics

No one denies the growing use of social media platforms in recent years. This increase led to the inclusion of social media in the marketing plans of marketers. It has become a necessity and effective tool in any marketing strategy. The planning for a successful marketing strategy needs to rely on updated and measured statistics from social media platforms. Through these statistics, you can reach customers more accurately and spread faster.

Now famous brands have more than one social media platform that relies on for marketing. Here are some of those platforms’ statistics.  

 

 Facebook Statistics

• 2.9 billion active users were the percentage which Facebook had every month as of October 2022. 
• Around 36.8% of the global population uses Facebook. 
• With up to 1.96 billion active users, Facebook had them daily as of July 2022. 
•  people around the world consider Facebook the most popular social media platform.
• US adults who are using Facebook are 64% as of September 2022.
• Facebook made 27.71$ billion as revenue in Q3 2022. 
• India has the most Facebook users, with 349.7 million users.
• Facebook is the most liked platform by people aged 25 to 34.
• 79% of marketers said buying paid advertising on Facebook in 2021. 
• Users spend an average of 19.6 hours monthly from their time on Facebook. 
• 31% of Americans consider Facebook the popular source of getting news. 
• Around 98.5 % of Facebook users use their mobiles to log in to Facebook. 
• 70 % of marketers have used Facebook ads.

YouTube Statistics

• The second most huge global search engine; is YouTube. 
• 31 % of the global population uses YouTube. 
• The number of active YouTube channels reach more than 51 million as of 2022. 
• YouTube’s global advertising revenue touched $ 7.07 billion in Q3 2022.
• Almost 24 hours monthly; the time YouTube users spent on the app as of January 2022. 
• The prediction that YouTube sports viewership will reach 90 million by 2025.
• 507.1 million people aged between 25 – 34 use YouTube, with a percentage of 20.5 %. 
• India comes first among the countries with active YouTube users, with 467 million. 
• The number of YouTube visitors monthly is over 1.7 billion. 
• The percentage of social media marketers who said they intended to invest in YouTube in 2022 was 50 %.
• The prediction of YouTube users is to touch 2.8 million by 2025.

TikTok Statistics

• The percentage of the global population who used ads on TikTok is 12.8 %. 
• The seventh world’s most active social media platform is TikTok. 
• The number of active users monthly on TikTok is 1 billion in Q3 of 2022. 
• The users who downloaded TikTok from the Apple App Store reached 18 million in the US in Q2 2022. 
• TikTok ranked number two as the most popular platform in the US as of September 2022. 
• 29 % of the Google Play installs had opened the app daily in Q2 2022 globally. 
• 61 % of marketers planned to increase their investments in TikTok marketing in 2022. 
• The most downloaded app in 2021 was TikTok. 
• The US comes first in most countries with active TikTok accounts, with 140.6 million. 

Instagram Statistics

• 18.1 % of global population uses Instagram. 
• India comes first with the most Instagram users, with over 263.8 million active users.
• Instagram is the fifth most active social media platform.  
• More than 50% of Instagram users worldwide are under 35 years old.
• At least one brand is followed by 90 % of Instagram users.  
• The user spends 53 minutes of his time daily on Instagram. 
• With a percentage of 21.2%, the videos gain more interactions than images.
• 61 % of social media marketers intended to increase their investments in 2022. 
• 73 % of social media marketers prefer Instagram for influencer marketing. 

Social Media Marketing Statistics

• Social media platforms as a search engine for products by 54 % of internet users.
• After watching a video on social media, 64 % of users make a buying deal. 
• Social media revenue in 2023 is predicted to touch $ 223.11 billion. 
• The preferred social media tactic is social listening by 62 % of marketers. 
• 33 % of internet users prefer to contact a brand by social media instead of calling them.
• The percentage of US social media users who wrote a review for a business at some point is 72%. 
• 57 % of marketers prefer social media stories for advertisement cause its compelling for them.
• Social media is considered essential in marketing strategies for 89.3 % of marketers. 
• Social media users will touch 5.85 billion by 2027. 

Social Media Marketing Top Tactics

• 62 % social listening.
• 48 % hashtags.
• 46 % live video. 

How effective is social media for marketing?

Social media has proven to be highly effective and influential on the marketing side, as many marketers consider it a vital tool in their marketing strategy. As a result, many are increasing their marketing investments in social media ads. And since it is the primary source for most consumers to obtain product information, marketers had to pay attention to it and track its statistics. 

The Importance of Social Media Marketing Statistics

More than 37% of internet users say they purchase after seeing a marketing advertisement about the product on social media. Therefore, we conclude the importance of social media statistics in marketing by these mentioned statistics.

It helps marketers to develop and update their marketing strategy constantly. It happens through several things, including tracking the market mood, the consumer’s purchasing choices, identifying audiences, their ages, interests, and other statistics he considers when building his marketing plan. 

Social Media Marketing for Different Industries

Social media marketing is a versatile tool, but its effectiveness varies significantly across industries. Let’s explore how different sectors approach this digital channel.

B2B vs. B2C

• B2B: Businesses selling to other businesses often find LinkedIn to be the most effective platform. Content focused on industry trends, thought leadership, and problem-solving resonates well with this audience.
  • Statistic: LinkedIn boasts over 830 million members globally, making it a prime platform for B2B professionals to connect and engage.
• B2C: Consumer-facing businesses typically leverage platforms like Instagram, Facebook, and TikTok. Visual content, user-generated content, and influencer partnerships are key strategies.
  • Statistic: Instagram has over 2 billion monthly active users, making it a powerful platform for reaching consumers.

Healthcare

The healthcare industry faces unique challenges and regulations. Social media can be used for patient education, brand building, and crisis management.

• Key platforms: Facebook, Instagram, and Twitter are commonly used.
• Content focus: Health tips, patient stories, and information about services.
• Statistic: A study by Accenture found that 42% of patients use social media to research health information.

Finance

Financial institutions use social media to build trust, improve customer service, and attract new clients.

• Key platforms: LinkedIn, Facebook, and Twitter are popular choices.
• Content focus: Financial advice, industry news, and customer testimonials.
• Statistic: According to a study by Salesforce, 64% of consumers say social media influences their financial decisions.

Other Industries

• Retail: Visual platforms like Instagram and Pinterest are essential for showcasing products. User-generated content and influencer collaborations can drive sales.
• Technology: LinkedIn is a dominant platform for B2B tech companies. Platforms like Twitter and Reddit are used for product launches and engaging with tech-savvy audiences.
• Education: Social media can be used for student recruitment, alumni engagement, and sharing campus life. Platforms like Instagram and TikTok are popular for reaching younger audiences.
• Travel and Hospitality: Visual platforms like Instagram and TikTok excel in showcasing destinations and accommodations. User-generated content can be leveraged to inspire travel.

Key Considerations for All Industries:

• Target audience: Understanding your audience’s demographics and preferences is crucial for selecting the right platforms and creating relevant content.
• Platform features: Each platform has unique features and algorithms. Tailor your content and strategy accordingly.
• Consistency: Regular posting and engagement are essential for building a strong social media presence.
• Analytics: Monitor key metrics to measure the effectiveness of your campaigns and make data-driven decisions.

Impact on Purchase Decisions

Factor	Description
Research	Customers leverage social media to research products and services before making a purchase. They use social media platforms to read reviews, compare prices, and learn about product features.
Social Proof	Positive reviews, recommendations from friends and influencers, and seeing others use a product can build trust and encourage customers to buy.
Discovery	Social media platforms are excellent for discovering new products and brands. Companies can use targeted advertising and organic content to reach potential customers.
Promotions	Social media is a great way for businesses to announce promotions, discounts, and flash sales, which can incentivize purchases.

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Impact on Brand Perception

Factor	Description
Brand Awareness	Social media helps businesses build brand awareness by consistently putting their brand in front of potential customers.
Brand Image	The content a company shares on social media shapes how customers perceive their brand. Positive and engaging content can build a strong brand image.
Customer Service	Social media can be used for customer service. Companies can respond to inquiries and complaints publicly, demonstrating their commitment to customer satisfaction.

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Impact on Customer Loyalty

Factor	Description
Community Building	Social media allows businesses to build communities around their brand. This fosters customer loyalty and encourages repeat business.
Engagement and Interaction	By interacting with customers on social media, businesses can build relationships and create a sense of loyalty.
Recognition and Appreciation	Social media allows businesses to recognize and appreciate their loyal customers. This can be done through shoutouts, contests, and exclusive offers.

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Overall, social media plays a significant role in shaping customer behavior. By understanding how social media influences customers, businesses can develop effective strategies to reach their target audience, drive sales, and build brand loyalty.

Social Media Listening and Analytics

Social media listening and analytics are essential components of a successful social media strategy. They provide valuable insights into audience behavior, brand perception, and campaign performance.

The Importance of Monitoring Social Media Conversations

• Real-time customer feedback: By monitoring social media conversations, businesses can quickly identify customer issues, concerns, or praises. This allows for prompt responses and resolution of problems, enhancing customer satisfaction.
• Crisis management: Social media can be a breeding ground for crises. By actively listening, businesses can detect potential issues early on and mitigate their impact.
• Competitive analysis: Monitoring competitors’ social media activities can provide valuable insights into their strategies, strengths, and weaknesses.
• Audience insights: Understanding what customers are saying about your brand, industry, and competitors can help you tailor your content and marketing efforts.
• Identify trends and opportunities: Social media can be a leading indicator of emerging trends and consumer preferences. By staying ahead of the curve, businesses can capitalize on new opportunities.

Using Analytics to Measure Social Media Campaign Success

• Key Performance Indicators (KPIs): Define relevant KPIs based on your campaign goals (e.g., reach, engagement, conversions, ROI).
• Audience demographics: Analyze audience demographics to understand who is engaging with your content and tailor your messaging accordingly.
• Content performance: Track which types of content resonate best with your audience by measuring likes, shares, comments, and clicks.
• Campaign ROI: Calculate the return on investment for your social media campaigns by comparing the costs to the revenue generated.
• Benchmarking: Compare your performance to industry benchmarks and competitors to identify areas for improvement.

The Rise of Social Commerce

Social commerce is the act of buying products or services directly through social media platforms. It has gained significant traction in recent years due to the increasing integration of e-commerce features into social platforms.

• Shoppable posts: Many platforms now allow businesses to tag products in their posts, making it easy for customers to purchase directly.
• Influencer marketing: Collaborations with influencers can drive sales by showcasing products to their followers.
• Live shopping: Platforms like Instagram and TikTok have introduced live shopping features, allowing businesses to interact with customers in real-time and generate immediate sales.
• Social proof: User-generated content and reviews can influence purchase decisions, making social media a powerful tool for driving sales.
• Checkout options: Simplified checkout processes within social platforms make it easier for customers to complete purchases.

By leveraging social commerce, businesses can create seamless shopping experiences for their customers and increase sales.

Global Social Networking Applications Market

The international social networking applications market was worth USD 39.7 billion in 2021. It is predicted to reach (CAGR) of 23.6% from 2022 to 2030.

The above social media marketing statistics have proven to play an essential role in marketing. The leading players in the marketing game tech are marketers and consumers, which are unanimously critical. So if you are still building a new marketing strategy, these statistics will help you. If you want to learn more about marketing and its strategies

 Here are some resources:

What is Media Buying? How Does it Work? — A Complete Guide

Want to Conduct a Competitive Analysis? Here are 7 Reasons Why You Should

What You Need to Know about Performance Marketing