When ProfileTree first consulted with Three Software, it became immediately apparent that the company’s skills, resources and expert staff placed the company on a path towards success. However, with no website and a lack of any branding, content plan or social media strategy, Three Software faced continued obstacles.
Three Software succeeded in establishing their niche within the technology industry. However, highlighting their own services was challenging without any visible logos or consistent visual themes. Additionally, any message that was online was failing to reach Three Software’s target audience due to a lack of consistent content or Search Engine Optimisation (SEO).
Whilst our client had built strong credentials through their every day work, they felt that their outreach was limited. Indeed, without a social media presence or strategy, our clients were unable to reach their full potential.
In order to take their business to the next level, our client had to plot a path towards digital transformation.
That’s where ProfileTree came in.
Three Software’s huge range of services required several landing pages, including pages for point of sale & story systems; loyalty & discount cards, gift cards, e-commerce systems and inventory management, with calls to action included with each service. ProfileTree conceptualised a fresh company logo along with sleek navy and orange branding, contrasting against a white background. Whilst highlighting the company’s fresh branding, opting for such a website design clearly separated the company’s services.
The content writing team at ProfileTree consulted with the company and articulated their story on an extensive and visually appealing ‘About Us’ page. Across each of the major landing pages, content was fully optimised: a crucial step in ensuring our client met Search Engine Optimisation (SEO) requirements. A combination of content and design efforts significantly boosted Three Software’s position on Google Search rankings, helping the company achieve the prominence they truly deserve.
Beyond building a secure and digital showcase for ThreeSoftware, ProfileTree provided guidance on an extensive content and social media strategy. Producing shareable content in a variety of formats allowed the client to carry on with a lengthy social media strategy engineered for growth and a focus on generating leads. By devising such a strategy, ProfileTree were able to ensure that Three Software remained competitive in the present and into the future.
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