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Saudi Arabia League Football: If You Build It, They Will Come – A Smart and Expensive Business Move

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Updated by: Sara Lynch
Saudi Arabia League Football: If You Build It, They Will Come - A Smart and Expensive Business Move

If you build it, they will come. 

That’s the ethos behind the Saudi Arabia League Football (aka the Saudi Pro League). They have essentially turned an otherwise unnoticed league into the topic of global discussions. How exactly? By tempting the best talent in European football with astronomical wages that dwarf their European club salaries. 

With players like Gabri Veiga being offered 50 times their previous wage, it’s obvious why it’s such a lucrative opportunity for promising players. Although arguably it was Ronaldo who held the door open, Saudi Pro League Clubs pitched offers that outbid any humble attempts from European leagues.

Saudi Arabia League Football Transfer List

Check out this table below – we’ve listed some player transfers that we think are worth highlighting. 

It’s pretty shocking when you compare the numbers and pretty apparent that Saudi Arabia League Football is attempting to put itself on the global stage – with a new season of famous and promising players to make it a reality. 

PlayerFormer ClubPreviousSalary (Per year) Transfer feeNew ClubNew Salary(Per year) Source
Yassine BounouSevilla €901K€21MAl-Hilal$13MDaily Mail
Sports Lens
In GBP£776K£17.9M£10.5M
NeymarPSG€28.7M£77MAl-Hilal£129MMirror
Foot Mercato
In GBP£24.7M£77M£129M
Aleksandar MitrovićFulham€3.4m$46m Al-Hilal$21m Sky Sports Foot Mercato
Sports Manor
In GBP£2.9M£37M£17M
OtavioFC Porto€5.7M€60MAl-Nassr $14MCapology
Reuters
Sports Manor
In GBP£4.9M£51.6M£11.3M
Aymeric LaporteMan City FC€7.2M£23.5MAl-Nassr£15MFoot Mercato
Sports Bible
In GBP£6.2M£23.5M£15M
FabinhoLiverpool€11.2M£40MAl-Ittihad £36.4MFoot Mercato
Liverpool Echo
Sports Brief
In GBP£9.6M£40M£36.4M
Sergej Milinkovic-SavicLazio€3.20M€40MAl-Hilal €20MFoot Mercato
Goal.com
In GBP£2.7M£34.4M£17M
Cristiano RonaldoManchester United€17MFree Al Nassr€200MFoot Mercato
The Guardian
In GBP£14.6M£177M
Gabri Veiga Celta Vigo€200,000€35MAl-Ahli €10MCapology
Tribal football
SPORTBible
In GBP£172,000£30M£8.6M
Sadio ManeBayern Munich€11M€37MAl-Nassr€40MFoot Mercato 
Football Whispers
In GBP£9.4M£31.8M£34.4M
Jordan Henderson Liverpool FC£7.2M€12MAl-Ettifaq£36M Foot Mercato
Fan Nation
Irish Mirror
In GBP£7.2M£10.3M£36M

How Much Did Saudi Arabia League Football Spend?

Saudi Pro League clubs had spent a whopping $950M this recent transfer season, according to ESPN. It’s an enormous display of wealth and sets the precedent for what’s to come from the Saudi Pro League. 

Yassine Bounou

Yassine Bounou joined Sevilla in 2019 before securing a permanent contract with the club in 2020. As of August 2023, he now plays in the Saudi Pro League as the goalkeeper of AI-Hilal and has made headlines as the most expensive goalkeeper in Moroccan history. 

Aleksandar Mitrović

When playing for Fulham, Mitrović scored 43 goals in 44 appearances, breaking the record for most goals scored in a single season of the Championship. He has now committed to a five-year contract with Al Hilal as their striker.

Otavio

Gaining more than triple his salary at FC Porto, who could blame the Portuguese player for seizing the opportunity to play as a midfielder at Al Nassr? He is reportedly the most expensive Portuguese player ever sold.

Aymeric Laporte

Laporte’s move to Al Nassr is yet another example of the financial power of Saudi Arabia League football. This three-year contract will see him raise the league’s profile and help bring it to a global audience. 

Neymar Jr

This deal was probably among the biggest demonstrations of the Saudi Arabia League Football’s power and wealth. Banking Neymar Jr., who could arguably be considered one of the best players in the world, has definitely secured a wider and more globalised audience—and it pointed out that teams like AI Hilal are not afraid to splash out on big players.

Fabinho

The salaries of European-based footballers and Saudi Arabia-based footballers are undeniably in different ballparks. Fabinho is set to earn almost four times his previous salary, a tempting offer that many could not resist. 

Sergej Milinkovic-Savic

Al-Hilal has put another lucrative deal on the table (6 times his previous salary), and honestly, who could blame the midfielder? It is becoming increasingly common to see top talent in the European league take deals like this and make the switch to the Saudi Pro League. 

Gabri Veiga 

Despite only being 21 years old, Veiga’s move to Al-Ahli is beneficial. The increase in his salary is a very generous offer, and it still allows him to grow alongside the popularity of Saudi football. 

Christiano Ronaldo

Following the fallout between Christiano Ronaldo and Manchester United, the former player decided to secure a two-and-a-half-year contract with the Saudi Arabia football team, AI Nassr. Arguably, this move set the precedent for others to follow.

Photographer: Fayez Nureldine/AFP/Getty Images Saudi Arabia League Football
Photographer: Fayez Nureldine/AFP/Getty Images Saudi Arabia League Football

A Look at Saudi Arabia Football Teams 

So, who are the Saudi Arabia football clubs that are poaching the best players from the European Leagues? Take a look below and see who’s signed up to join across the water.

Al-Nassr 

Al-Nassr is one of the most decorated clubs in the Saudi Arabia League. They have collected the Pro League title 9 times, the Crown Prince Cup 11 times, and the Saudi Super Cup 6 times.

However, they have never won the AFC Champions League. The signing of Ronaldo appears to be an indication of the club’s intention to take this title and cement its status as one of the best-ranking clubs in Saudi Arabia League football.   

Al-Hilal

Al-Hilal is among the best Saudi Arabian football clubs, boasting 66 official trophies. They hold the record for the most continental trophies in Asia and have won the Saudi Professional League title a record 18 times. Internationally, they have grabbed the AFC Champions League in 1991, 2000, 2019, and 2021.

They have had some significant signings for the 2023-24 season, including 

Neymar Jr, Kalidou Koulibaly, Rúben Neves and Malcom. Arguably, they are a club with great potential this season. 

Al-Ahli 

Al-Ahli is one of the oldest clubs in Saudi Arabian football. They have a long-standing rivalry with Al-Ittihad, so we can expect to see Fabinho attempting to score against the newly recruited Gabri Veiga. 

The club has won 13 King Cups and 40 Saudi Professional League titles over the years, cementing its position as one of the best teams in Saudi football. We can expect to see amazing performances this season. 

Al-Ettifaq

Al-Ettifaq is another Saudi Arabian club with a long-standing history in the league. However, they have yet to achieve similar success to their rivals listed above. With new recruits such as Jordan Henderson, the club is ready to assert its presence on the global stage. 

Al-Ittihad

Al-Ittihad is another Saudi Arabian club that stands in line with the best clubs. The club is owned by Saudi Prince Abdullah bin Musa’ad who is heavily involved and has invested significantly in players. The club’s biggest rivals are Al-Ahli and Al-Hilal and with recent signings such as Fabinho for £40M in transfer fees, the club has shown it’s ability to spend big. 

Where to Watch Saudi Arabia League Football?

The Saudi Pro League have launched an impressive business strategy, and after securing a €500,000 broadcast contract with DAZN, the UK, Germany, and Austria will broadcast up to three live matches per week. 

A Remarkable Business Move

Credit where credit is due, Saudi Arabia Football League has managed to make itself the talking point of global discussions. Both for the exuberant display of wealth and for the line of the newest recruits to join the Saudi league. 

If you build it, they will come. It’s one of the oldest sayings in business, but it’s never been truer than now, given the direction global football is taking and the impact of the Saudi Arabia League. 

Impact of Saudi Pro League Spending on European Football

The Saudi Pro League’s aggressive spending on top European football players has significant implications for the global football landscape:

1. Competition for Talent

  • Increased competition: The Saudi Pro League’s ability to offer lucrative contracts poses a direct threat to European clubs’ ability to retain their top talent.
  • Wage inflation: The influx of Saudi money could drive up wages across European leagues, making it more difficult for clubs to compete financially.

2. League Prestige and Global Appeal

  • Enhanced prestige: The Saudi Pro League’s signings can elevate its global profile and attract more fans and sponsors.
  • Competition for top leagues: However, the league’s rise could challenge the dominance of traditional European football leagues like the Premier League, La Liga, and Serie A.

3. Potential for a New Football Powerhouse

  • Long-term impact: If the Saudi Pro League can sustain its spending and attract top talent consistently, it could emerge as a major global football power.
  • Competition for European dominance: This could challenge the traditional dominance of European leagues in international competitions like the UEFA Champions League.

4. Ethical Considerations

  • Sportswashing Concerns: Some critics argue that the Saudi Pro League’s spending is a form of sportswashing, aimed at improving the country’s image and deflecting attention from human rights issues.
  • Player Welfare: There are concerns about the potential impact of the intense competition and demanding schedules in the Saudi Pro League on player welfare.

Overall, the Saudi Pro League’s spending has the potential to reshape the global football landscape. While it presents opportunities for growth and development, it also raises questions about competition, ethics, and the long-term sustainability of this approach.

Challenges and Criticisms of Saudi Pro League Spending

The Saudi Pro League’s aggressive spending on top European football players has attracted both praise and criticism. Some of the key challenges and concerns include:

1. Sportswashing Concerns

  • Human rights issues: Critics argue that the Saudi Pro League’s spending is a form of sportswashing, aimed at improving the country’s image and deflecting attention from human rights abuses.
  • Geopolitical motivations: Some believe that the Saudi government is using football as a tool to enhance its global influence and soft power.

2. Financial Sustainability

  • Long-term costs: The sustained spending on player transfers and wages raises questions about the long-term financial sustainability of the Saudi Pro League.
  • Potential for financial fair play violations: The league’s spending could attract scrutiny from UEFA and FIFA, which have strict financial fair play regulations.

3. Impact on European Football

  • Talent drain: The Saudi Pro League’s ability to attract top European players could weaken the competitiveness of European leagues.
  • Distorted transfer market: The influx of Saudi money could inflate transfer fees and wages across the global football market.

4. Player Welfare

  • Demanding schedules: The intense competition and demanding schedules in the Saudi Pro League could impact player welfare and increase the risk of injuries.
  • Cultural adaptation: Players may face challenges adapting to a new culture and lifestyle, which could affect their performance on the field.

While the Saudi Pro League’s spending has generated excitement and interest, it is essential to consider these challenges and criticisms to gain a comprehensive understanding of the potential implications of this approach.

Key Players in the Saudi Pro League

Here are some of the most notable players who have joined the Saudi Pro League in recent years:

Cristiano Ronaldo (Al-Nassr)

  • Former club: Manchester United
  • Position: Forward
  • Notable achievements: 5-time Ballon d’Or winner, 5-time UEFA Champions League winner, 7-time Premier League winner

Neymar Jr. (Al-Hilal)

  • Former club: Paris Saint-Germain
  • Position: Forward
  • Notable achievements: 2-time UEFA Champions League winner, 1-time La Liga winner, 1-time Ligue 1 winner

Karim Benzema (Al-Ittihad)

  • Former club: Real Madrid
  • Position: Forward
  • Notable achievements: 5-time UEFA Champions League winner, 4-time La Liga winner, 1-time Ballon d’Or winner

Riyad Mahrez (Al-Ahli)

  • Former club: Manchester City
  • Position: Winger
  • Notable achievements: 4-time Premier League winner, 1-time UEFA Champions League winner

N’Golo Kanté (Al-Ittihad)

  • Former club: Chelsea
  • Position: Defensive midfielder
  • Notable achievements: 2-time Premier League winner, 1-time UEFA Champions League winner

Sadio Mané (Al-Nassr)

  • Former club: Bayern Munich
  • Position: Forward
  • Notable achievements: 1-time Premier League winner, 1-time UEFA Champions League winner

Ruben Neves (Al-Hilal)

  • Former club: Wolverhampton Wanderers
  • Position: Midfielder
  • Notable achievements: 2-time Premier League Player of the Month

These are just a few examples of the high-profile players who have joined the Saudi Pro League. The league’s ability to attract such talent has significantly increased its global appeal and competitiveness.

Comparison of the Saudi Pro League to Other Major Football Leagues

The Saudi Pro League has made significant strides in recent years, but it still faces challenges in competing with the established European football leagues. Here’s a comparison based on key factors:

Competitiveness

  • European Leagues: The Premier League, La Liga, Serie A, Bundesliga, and Ligue 1 are generally considered more competitive due to their long-standing history, established clubs, and deep talent pools.
  • Saudi Pro League: While the Saudi Pro League has made significant investments to attract top talent, it still lacks the depth and competition of the top European leagues.

Talent

  • European Leagues: European leagues have a larger pool of world-class talent, including many of the best players in the world.
  • Saudi Pro League: The league has attracted some high-profile players, but it still needs to establish itself as a consistent destination for top talent.

Global Appeal

  • European Leagues: European leagues have a much larger global following, with matches broadcast in numerous countries and attracting millions of viewers.
  • Saudi Pro League: The league is working to increase its global appeal through high-profile signings and marketing efforts, but it still faces challenges in competing with the established European leagues.

Overall, the Saudi Pro League has made significant progress in recent years, but it still has a way to go to match the competitiveness, talent, and global appeal of the top European leagues. However, with continued investment and strategic planning, the Saudi Pro League has the potential to become a major force in global football.

Fan Engagement in the Saudi Pro League

The Saudi Pro League has been actively working to engage fans and build a global following. Here are some of their key strategies:

1. High-Profile Signings

  • Star power: The league has attracted high-profile players from top European clubs, which has increased its global appeal.
  • Fan excitement: These signings generate excitement and interest among football fans worldwide.

2. International Broadcast Deals

  • Global reach: The league has secured broadcast deals in multiple countries, making it easier for fans to watch matches.
  • Increased visibility: This exposure helps to raise the league’s profile and attract new fans.

3. Social Media Engagement

  • Active presence: The Saudi Pro League and its clubs maintain a strong presence on social media platforms, engaging with fans and sharing behind-the-scenes content.
  • Interactive campaigns: The league has launched various campaigns and initiatives to encourage fan participation and interaction.

4. Fan Experiences

  • Stadium improvements: The league has invested in upgrading stadiums to provide a better matchday experience for fans.
  • Fan events: The league organizes fan events and activities to create a more engaging atmosphere.

5. Partnerships with International Clubs

  • Collaboration: The Saudi Pro League has formed partnerships with European clubs to promote the league and exchange knowledge.
  • Youth development: These partnerships can also help to develop young talent in Saudi Arabia.

By implementing these strategies, the Saudi Pro League has been able to attract new fans and build a global following. However, it will be crucial for the league to continue these efforts and focus on providing a high-quality product to maintain its momentum.

Future Outlook for the Saudi Pro League

The Saudi Pro League has made significant strides in recent years, but its long-term success will depend on several factors:

1. Continued Investment

  • Financial sustainability: The league’s ability to sustain its high spending on player transfers and wages will be crucial for its future growth.
  • Government support: Continued government support can help ensure the league’s financial stability and long-term viability.

2. Talent Development

  • Youth development: Investing in youth development programs can help the league develop its own talent and reduce reliance on foreign players.
  • Attracting top talent: The league’s ability to attract and retain top-tier players will be essential for its continued success.

3. Global Appeal

  • Marketing and branding: Continued efforts to build the league’s global brand and reach new markets will be crucial.
  • Competitive performance: Success in international competitions can help the league gain recognition and attract more fans.

4. Ethical Considerations

  • Addressing criticisms: The league will need to address concerns related to sportswashing and human rights to maintain a positive image.
  • Sustainability: Ensuring that the league’s growth is sustainable and ethical will be essential for its long-term success.

If the Saudi Pro League can successfully navigate these challenges and capitalize on its opportunities, it has the potential to become a major global football league. However, it will face stiff competition from established leagues like the Premier League, La Liga, and Serie A.

SEE ALSO: How to do Business Internationally | International Markets | Global Events Affecting Business Strategies.

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