Creative Website Design and Build for Brexit Business Advisory Service

Our Approach

Creating a digital presence

With challenges and issues identified, ProfileTree were delighted to assist Brexit Plan in establishing a digital presence with a simple, yet visually appealing website. Research demonstrated that the new website was to achieve three core objectives. Firstly, it was essential that the website explained in clear terms how the service could assist businesses in preparing for Brexit. Secondly, jargon was to be discarded, with legal information presented in an accessible and easily-digestible manner. Thirdly, it was highlighted that the Brexit Plan website should highlight the service’s specific expertise into cross-border trade. In a nutshell, a path was drawn towards cutting through the noise and jargon to create an aesthetically pleasing website which would hold its users’ attention, whilst communicating sizeable amounts of information.

With this rationale, ProfileTree progressed to the design phase, where the team developed a fun, cartoon-style animation for the website hero section. The buttons on the hero directed people towards two sections: information for Irish businesses and information for Northern Irish and British businesses. This fun visual style was used to both engage users and to separate our client from what is an overtly professional industry.

With plans made to design a single-page website, we wanted to ensure that information was readable, flowing and digestible; so we divided each section into standalone panels with short, concise paragraphs. We also created an animation to complement the visual style of the website, illustrating and explaining each service that Brexit Plan could offer to clients – all within the space of two minutes. This measure proved to be especially effective in informing potential customers about the services offered by our client.

The content writers at ProfileTree also included a jargon guide at the end of the page, assisting users in understanding some of the key terminology within the context of Brexit.