The Challenge
Our client initially had issues with their old website. It was dramatically declining in search engine rankings, resulting in lost traffic and missed opportunities for sales. We needed to focus on SEO tactics and deliver a focused strategy that enhanced the website design for tradesmen like our client.
Declining SEO Ranking
The root causes of the declining SEO were outdated tactics that weren’t focused on the client’s audience. We needed to delve a little deeper into what resonated with their target audience and deliver SEO content that would capture their attention.
Lack of Local SEO
We also needed to enhance the local SEO performance of our client, especially given the fact that as a tradesman, they operated within a specific area. We needed to focus on technical SEO measures and ensure that their website was positioned to reach the right audience.
New Website Build
One of the major challenges encountered during this project was the task of constructing an entirely new website. We were entrusted with the responsibility of safeguarding the existing brand identity while ensuring that the new digital home encompassed all the essential information that prospective customers sought.
This was a major project for us, but one that we were excited to hit the ground running with.
The Client
Village Blinds and Shutters is a family-run business that has been serving the Northern Ireland community since 1990. They specialise in custom-made blinds and shutters for homes and businesses.
They offer a wide range of products, from classic to contemporary window fittings, to suit any style or budget. They also offer a free home consultation, where they will measure windows, show fabric samples, and provide a no-obligation quote.
Our Approach
Technical SEO
With the primary goal to restore strong organic rankings, we used technical SEO measures to help our client get there. This included things like optimising page titles and meta descriptions, improving site speed and ensuring mobile responsiveness. Our team is a bunch of technical SEO wizards who worked their magic for our client’s success.
Enhance the SEO Ranking
In order to further support the goal of restoring our client’s search engine performance, we also created a blog section. This had the dual benefit of targeting popular search phrases and local search queries. Our goal was to deliver a multi-pronged strategy for enhancing the SEO and we hit that mark.
Building a New Website
Alongside SEO improvements, completely rebuilding the website itself was instrumental. We designed an intuitive, conversion-focused website specifically designed to connect with tradesmen customers more effectively. We used multiple calls to action, and visual cues that would help convert casual browsers into potential customers.
Integration with SUMO App and Hubspot
To streamline the lead capture process and maximise conversion opportunities, we seamlessly integrated our client’s website with the SUMO App. This integration ensured that visitors could easily reach out to our client for inquiries or quotes.
These forms were also seamlessly integrated with our client’s Hubspot account, allowing them to effortlessly track and manage incoming leads. Through this website integration, we streamlined our client’s lead capture process and enhanced their ability to track and nurture potential customers, ultimately driving business growth.
The Results
The combination of a revamped SEO strategy and purpose-built website helped drive the increased organic traffic, leads, and sales needed to revive the business. The new platform also positioned the business for scalability into new markets and expanded offerings over time.
Faster Page Loads Speeds
Our technical optimisation efforts resulted in a dramatic improvement in page load speeds, resulting in an impressive 2 milliseconds interactivity page loading time. This enhanced the website’s responsiveness into a more seamless user experience, boosting engagement and positively influencing search engine rankings.
The Results
The combination of a revamped SEO strategy and purpose-built website helped drive the increased organic traffic, leads, and sales needed to revive the business. The new platform also positioned the business for scalability into new markets and expanded offerings over time.
Faster Page Loads Speeds
Our technical optimisation efforts resulted in a dramatic improvement in page load speeds, resulting in an impressive 2 milliseconds interactivity page loading time. This enhanced the website’s responsiveness into a more seamless user experience, boosting engagement and positively influencing search engine rankings.
On-Page SEO Score
The comprehensive on-page SEO strategy implemented by our team yielded remarkable results, propelling the website’s on-page SEO score to an exceptional 75. This achievement signified a significant improvement in the website’s overall SEO health and its ability to attract and retain visitors.
Monthly Organic Visitors
The strategic implementation of a revamped SEO strategy and a purpose-built website led to an impressive surge in monthly organic visitors, surpassing 1,000. This substantial increase in organic traffic translated into a wider audience base and better opportunities for local SEO.
Website Design for Tradesmen
In today’s digital environment having a strong online presence is essential for tradesmen to succeed. A well-designed website can help you reach new customers, showcase your skills and services, and build trust and credibility.
Increases visibility and reach
A website allows you to be found by potential customers online, even if they don’t know your name or business. By optimising your website for search engines, you can make sure that your website appears when people are searching for tradesmen in your area. This is especially important for tradesmen who are just starting out or who are looking to expand their reach into new markets.
Showcases your skills and services
Your website is your online storefront, so it’s important to use it to showcase your skills and services. Use high-quality images and videos to show potential customers what you can do. You should also include a clear and concise description of your services, as well as your pricing.
Builds trust and credibility
A well-designed website can also help you build trust and credibility with potential customers. A professional-looking website that is easy to navigate and informative will make a good impression on potential customers. You should also include testimonials from satisfied customers to show potential customers that you are a reliable and trustworthy tradesman.
For our clients at Village Blinds, we helped them with a bespoke website design for tradesmen, ensuring that their business can be seen online and dominate local search engine results.
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