With offices in Dublin and Belfast, Eldron were well positioned to achieve success in the Irish property market. However, with a lack of a digital or social presence, nor a content marketing or social media strategy, our client recognised that their potential continued to face limitations.
Consultations with ProfileTree swiftly identified a number of spaces for digital improvement. Without a secure, robust and visually appealing website, the client were operating without a showcase for their business, services and brand.
However, the limitations to Eldron’s digital success didn’t end there. The company struggled to maximise the potential of their marketing efforts due to a lack of any content marketing or social media marketing strategy.
Ireland’s property market is saturated with companies vying for competition. Without a strategy that implemented measures to achieve SEO-optimised content, Eldron struggled to bring their brand to the pages that matter: search engine ranking pages.
Equipped with talented staff and a substantial portfolio of properties, Eldron were ready to take the transformation of their business to the next level.
That’s where ProfileTree came in.
Following consultations with Eldron, it was swiftly identified that a flowing, engaging and user-friendly website was essential in growing their success. The team at ProfileTree set about designing and developing a website which fully incorporated Eldron’s established branding across all pages. The site included a number of unique landing pages, highlighting the company’s business journey, as well as its key services, client testimonials and a page to host blog posts, including company news and announcements.
As an essential element of Eldron’s fresh content strategy, all content, including web pages and blog posts, were optimised with high performance keywords. Following these measures ensured that our client got off to the best possible start in regards to SEO ranking. Once Eldron’s new website was designed and developed, ProfileTree took over hosting, guaranteeing a secure and functioning website both in the present and into the future.
Eldron’s digital transformation didn’t end with a secure and functioning website, however. ProfileTree guided the client in spearheading their fresh marketing strategies across all content, including social media. Our team of analysts and marketers continued to handle social media for Eldron, targeting their required audience with engaging, shareable content engineered for increased sales and organic growth.
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