Website, Digital Strategy and Content Marketing for a Property Consultant

Updated on: 1st Aug 2025 Updated by: Laura Logan

With offices in Dublin and Belfast, Eldron had already established a solid foundation within the Irish property market. However, despite their operational success, they lacked a cohesive digital presence. No functioning website, no clear content marketing for a property consultant approach, and no social media presence — all crucial elements in today’s competitive property industry.

Following a detailed discovery session with ProfileTree, a number of gaps were identified, most critically the absence of a structured digital strategy. Our team set about designing a custom solution that not only addressed their immediate technical needs but also placed content marketing for a property consultant at the core of their long-term growth.

Updated on: 1st Aug 2025 Updated by: Laura Logan

ClientEldron

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Content Marketing Digital Marketing Website Development

Eldron Hero Banner. Website, Digital Strategy and Content Marketing for a Property Consultant

Our Approach

Digital Transformation

Following consultations with Eldron, it was swiftly identified that a flowing, engaging and user-friendly website was essential in growing their success. The team at ProfileTree set about designing and developing a website which fully incorporated Eldron’s established branding across all pages. The site included a number of unique landing pages, highlighting the company’s business journey, as well as its key services, client testimonials and a page to host blog posts, including company news and announcements.

As an essential element of Eldron’s fresh content strategy, all content, including web pages and blog posts, were optimised with high performance keywords. Following these measures ensured that our client got off to the best possible start in regards to SEO ranking. Once Eldron’s new website was designed and developed, ProfileTree took over hosting, guaranteeing a secure and functioning website both in the present and into the future.

Eldron’s digital transformation didn’t end with a secure and functioning website, however. ProfileTree guided the client in spearheading their fresh marketing strategies across all content, including social media. Our team of analysts and marketers continued to handle social media for Eldron, targeting their required audience with engaging, shareable content engineered for increased sales and organic growth.

Results

Building organic growth

A stable, engaging and secure site, with hosting services ensuring functionality into the future.

A content strategy prioritising SEO requirements, engineered to boost credibility and achieve organic growth.

A social media marketing strategy designed for increased engagement and sales conversions.

Expertly produced and marketed video content, driving web traffic and potential buyers to the site.

Website design for property agents

There has been a major shift in how buyers and renters go about finding a property, potential customers are no longer calling into high street property agent stores, instead they are searching for available properties in the comfort of their own home in property websites.

In fact, in 2018 a shocking 93% of home buyers used online property websites when searching for a home and this number is only expected to rise in the future.

A property agents website is essentially the online store of properties that are available in a selected area. The power of a well designed property agent website is not to be underestimated, it can essentially make or break a property business in today’s competitive and digital environment.

Competitive Website Design for Property Agents

The competition for online estate agent websites is one of the fiercest markets there is. With established property agent websites like Rightmove, which is the largest in the U.K., it can be challenging for smaller scale property agents to carve out their own digital presence and rank highly in search engine results.

The amount of competition requires an expert web design approach in order to create appealing websites that are capable of competing online and against property agent giants like Rightmove and Zoopla.

With sleek web design, engaging content and well functioning features, your property agent website has every chance to carve out its own digital presence and become a property agent website that customers use and return to.

User Interface Features for Property Agent Website Design

We built out UI features that elevated usability and supported organic engagement:

Separate web pages for property types (residential, commercial, auction)
A blog page acting as a content pillar for SEO
Find an agent and mortgage tools integrated into the user journey
Simplified navigation between content and listings

These features supported our goal of building a site that wasn’t just visually appealing, but strategically valuable in line with Eldron’s needs and audience expectations.

Helpful Features

To enhance the overall experience, we included:

AI-powered live chat for instant engagement
Smart viewing request forms
Mortgage calculators and stamp duty estimators
Email subscription prompts tied to new content

These features allowed Eldron to not only display properties but build recurring user engagement, a core element of effective content marketing for a property consultant.

Filters

Advanced filtering features were crucial. We implemented:

Price sliders and postcode selectors
Bedroom and bathroom count filters
Radius-based searching
Property type toggles (e.g. new builds, land, commercial)

This functionality reduced user friction and enhanced dwell time, both positive ranking signals for SEO.

Colour Theme in Property Agent Website Design

You should pay attention to the colour theme used within a property agent website. As a general rule of thumb, you should only use a maximum of 3-4 colours, with white being the main background colour, deviations from this rule may result in a website that is overwhelming and not appealing to the visitor.

Think about using the following colours for property agent website design:

Blue

Blue conveys feelings of trust, integrity and support, which is useful for property agents that are trying to gain the trust of potential clients.

Orange

Orange conveys feelings of optimism and energy, it’s also great for grasping the attention of your website visitor and encouraging them to stay around your website for longer.

Yellow

Yellow conveys feelings of joy, friendship, optimism and happiness – all of which you want to be associated with a client and their home hunting journey.

User Experience on Property Agent Websites

The User Experience or UX, refers to how well the website operates. Visitors expect things to load properly and they expect website buttons to do what they’re supposed to do. A property agent website is going to have lots of different features embedded within it, from application forms to interactive videos, and they all need to perform well in order to meet the visitors expectations.

If your website doesn’t load its features properly or struggles to perform ordinary tasks, then it creates a negative User Experience, which only serves to frustrate the visitor and discourage them from returning to your site. You should seek the assistance of a web developer in order to audit your UX as they will have the technical know-how for fixing any issues.

Why do property agents show sold properties on their website?

It may seem counteractive to show already sold properties on your property agent website, but it is for good reason. Some reasons why properties agent websites do this, includes:

It provides website visitors with a ballpark figure on how much similar properties are selling for.
It showcases your talent as a successful property agent for buyers and sellers.
It generates interest from potential buyers and renters who are interested in that area.
Some properties need to have a survey completed before the keys are handed over, some agents prefer to keep the property online before this has been completed.

It may be a good idea to have a filter or separate page for sold properties as it may lead to visitor frustration if they are having to sort through properties to find available ones on the market.

SEO in Property Agent Website Design

SEO formed the backbone of Eldron’s digital transformation. Our objective was to combine technical performance with a structured approach to content marketing for a property consultant, ensuring their site ranked for high-intent search terms relevant to their audience.

We implemented:

Comprehensive sitewide metadata optimisation
Schema markup for listings, services and reviews
Blog content tailored to user search behaviour and property-related queries
A refined internal linking structure to support topical authority

All content was developed within a clear editorial calendar framework — a fundamental element of content marketing for a property consultant. This ensured ongoing content output aligned with business goals, search demand and conversion paths.

ProfileTree – Experts in Website Design for Property Agents

At ProfileTree, we specialise in helping real estate professionals thrive online. By integrating user-focused development with targeted SEO strategies, we enable clients to carve out a competitive space in a saturated market.

Eldron’s project is a prime example of how effective website development, supported by content marketing for a property consultant, can drive long-term visibility, trust, and lead generation.

Ready to strengthen your online presence? Get in touch today to explore how we can deliver results tailored to your business.

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