Tag: User Generated Content

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Digital Marketing Trends & Insight

Search Generative Experience (SGE) and AI-Driven SERPs: How to Optimise for an AI-Augmented Future

Noha BasiounyNoha Basiouny // 26th March 2025

Search engines are no longer just listing results: AI-based systems now synthesise information directly in the SERP, offering immediate answers or “snapshots” rather than a simple page rank. Google’s Search Generative Experience (SGE) is a prime example, testing how advanced AI can respond to queries with comprehensive summaries, referencing multiple sources. This shift promises more […]

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Business Strategy & Growth

The Impact of Business Culture and User-Generated Content on Brand Trust

Laura LoganLaura Logan // 19th November 2024

In today’s competitive digital landscape, building trust with your audience is essential for long-term business success. Incorporating user-generated content (UGC) and business culture content into your digital marketing strategy strengthens brand trust through humanising your brand, enhancing transparency and fostering a deeper connection with your customers. In this blog, we’ll explore how business culture and […]

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