Video Production & Marketing
At ProfileTree, we are Northern Ireland’s leading video marketing agency. With an unrivalled video crew of producers and passionate creatives, we deliver video content marketing that engages, informs and inspires your audience.
We believe that video is the most powerful marketing tool brands have available to them. Our mission is to bring this power to all kinds of companies, from local independent retailers, to major international brands.
Business Video Production and Corporate Videos
Video Production & Video Marketing with ProfileTree
Our video content is viewed by millions of web users. This is achieved by following a holistic approach that combines highly quality video production with advanced techniques in:
- Video marketing,
- Paid video advertising,
- Video SEO,
- Social cuts.
We shoot a variety of multimedia projects to grow your audience and boost your sales. Today, video is the most effective content marketing medium.
From improving lead generation and inbound efforts, to helping to convert users into paying customers, video content is one of the most powerful tools in your marketing arsenal.
What is Video Marketing?
Video marketing is about using videos to get your message across to potential customers. These days, videos are used across almost all marketing channels, as an effective way to attract and convert leads.
The goal might be to sell a particular product or service, or simply to have the maximum number of users view the video itself.
However, there are a wide variety of different kinds of videos, and it’s important to work with an agency which understands which videos work best on different channels, and for your specific marketing goals.
There’s more to video marketing than production too. The marketing process also involves audience research, content planning, video promotion and optimisation, and performance analysis. To take advantage of the power of video, it’s crucial to work with an experienced video marketing agency, offering expertise in all of these services.
Consider the platforms for your business video to be shared on, how will you get the full benefit from your investment in video production? Can the video be edited into formats that work on other platforms. An experienced video marketing agency will guide you through this process.
- Content strategy
- Audience research
- Drone photography
- 360 video
- YouTube SEO
- Video promotion
- Social media cuts
- Video training
- Performance reporting
- Video content syndication
Why Use Video Marketing?
Traditional marketing has evolved, and businesses must innovate to remain competitive. Video marketing is the most effective way to create engaging content for social media, SEO and other forms of content marketing.
With regular investment in the latest filming technology, from 360° shots to live streaming and drone footage, we champion our clients’ brands through a totally bespoke video marketing strategy.
Once your story is captured by our team, our producers and SEO specialists will edit, optimise and promote your video, ensuring that your project reaches the audiences that truly matter to your brand.
Every business has a story to tell. Let us tell that story through the art of video.
Expert video production projects professionalism to your audience.
However, ensuring that this type of content reaches the correct audience requires skill, perseverance and industry insights.
At ProfileTree, our dynamic team excels in marketing video across all major streaming and social media platforms.
Video occupies 80% of all internet traffic. It’s time to join the video marketing revolution.
Our Video Production Services
From initial inception to promoting your new videos, ProfileTree is an expert at all aspects of the video marketing process.
As a full-stack video marketing agency, ProfileTree will guide you through the process, assisting you in deciding a script, location and speakers.
ProfileTree is proud to offer great content that advises, produces and delivers brand-centric content, bringing your message to the audiences that matter most.
Beyond production, our team of video SEO specialists and content writers can maximise the impact of your animated video production through industry-leading marketing techniques, increasing conversion and engagement.
When planning your corporate video production, consider bringing in an expert team to guide you through the process. Working with a video production company is very straightforward – especially since we have created thousands of videos for clients and our own brands, and we have dealt with all types of challenges.
A Full Stack Video Production Agency
Video production is a complex task. From initial ideation and planning, to videography, editing, promotion and performance analysis, an incredible amount of work and expertise is needed to bring ideas to life.
Unlike many video production companies in the UK and Ireland, we combine technical expertise with the marketing skills needed to bring your content to a new audience.
We’ve worked with countless local brands in industries as diverse as ecommerce, travel and tourism, hospitality, B2B services, events, health and safety, construction, manufacturing and retail to create world-beating video content.
Of course, there are a wide variety of different types of video marketing. We have extensive experience of creating all kinds of video marketing content, including:
- Promotional videos,
- Product videos,
- Event filming,
- Short films,
- To-camera pieces,
- Meet the team content,
- Charity video,
- Information video,
- Long form video content,
- Music videos,
- Short films,
- Virtual tours,
- YouTube series.
Our expert video marketing team is adaptable to all kinds of creative briefs. Whether we’re working with major international corporations, or local independent retailers, we provide the same professionalism, quality and attention to detail.
We offer combined video production and marketing packages, or individual services, depending on the exact needs and budget of each of our clients.
Studio Video Production Belfast
From our central Belfast film studio, we offer a range of video marketing services. We offer the highest quality video production, using professional quality equipment, including:
- Modern DSLR cameras,
- Audio equipment,
- Green screen technology,
- A range of GoPros,
- Drones and 360 video,
- Professional lighting,
- A full suite of props and accessories.
Studio video production is a popular option for brands who want to achieve a professional and impressive feel. With a range of technologies available, we’re ideally positioned to provide video production services to suit even the most demanding of requirements and creative briefs.
Onsite Video Production Northern Ireland
Video marketing is a powerful strategy for building lasting relationships with your audience. Onsite video production allows you to give your customers a view behind the scenes. In today’s digital world, customers crave authenticity more than anything.
Onside video production is particularly popular with experiential brands, in industries including:
- Food and drink,
- Lifestyle brands,
- Local retail,
- Premium goods,
- Service businesses.
Our team of expert producers and videographers are available for travel across the UK, Ireland and beyond for onside sessions. We’ve provided high quality video marketing agency services in:
- All over the UK and Ireland.
As an expert video marketing agency, we’re proud to offer the same standards of production and service for onsite clients as we do in our studio. We offer a variety of full-day and multi-day video production packages. Contact our team to find out more.
Animated Video Production Company
Depending on the nature of your business, an animated video can articulate a complex message in a way that is entertaining, engaging and informative. In many cases, the most successful type of video ads campaigns tend to be ‘explainer videos’, with compact, catchy messages.
Animation is often the most cost effective way for brands to create professional quality video marketing at scale. Today, educational content is one of the most effective marketing strategies.
Animations are particularly popular among service-based and business to business companies. Explainer-style video content is effective at all stages of the marketing funnel.
Of course, animations are also an incredible way to communicate marketing messages to younger audiences. With years of experience creating educational animated videos for children, ProfileTree is the perfect video production agency for your brand.
Promotional Video Production
In the world of ecommerce, customers still crave the chance to get up close and personal with brands and products. The most successful online businesses are the ones which combine the convenience of digital technology, with the personal touch of brick and mortar retail.
Engaging promotional videos are the ideal way to allow customers to fully experience your product offering. From high-end retail, estate agencies and car dealerships, to everyday consumer goods, we provide a range of product video packages specifically for ecommerce brands.
Promotional video production is a powerful tool for creating more engaging social media posts, more SEO-friendly product pages, and improving CRO and user experience across all of your online sales channels.
Video Marketing Training
As a video production agency, our goal is to empower local companies to harness the power of video marketing. We offer a range of bespoke video marketing training courses, suitable for complete novices, to experienced industry professionals.
Whether you want to learn specific videography techniques and editing software, or you’d simply like to upskill your staff to create engaging social media videos, our team of expert trainers are on hand to tailor sessions to your exact needs.
These days, almost everyone carries a high-quality video camera in their pockets. Mobile phones are sufficient to create incredible and engaging video content, which can be shared across a range of marketing channels.
Working with an experienced video production company will help your team to learn best practices for content marketing, both in terms of video ideas and production techniques.
Events, Virtual Conferences and Webinar Marketing
Virtual conferences, online events and webinars are fast becoming mainstream sales and marketing strategies. As more and more networking events move online, businesses need the technical expertise and experience to run effective digital events.
From organising guests, managing bookings and event administration, to managing comments, handling video production, and hosting events, we are Northern Ireland’s leading webinar agency.
Over the past number of years, we’ve worked on a wide range of one-day virtual events, multi-day conferences, and even major festivals, in industries as diverse as music and arts, tourism and the third sector.
Of course, any event is only as good as its attendance. As such, it’s important to have the right strategy in place to promote your event. Choosing the right video production agency is crucial.
Whether you’re planning a one-off webinar, or a major annual event, contact ProfileTree today to find out more about how we can help you make it a success.
Video Content Strategy
As an experienced corporate video production company, we are ideally positioned to design the content strategy which will resonate most with your audience. Whether it’s a one-off marketing campaign, or a long term, ongoing strategy, your video productions should fit with your wider marketing funnel.
Video marketing can be used at all funnel stages, from acting as powerful lead magnets, to working as irresistible deal closers. The key is to match your video offering to what your audience needs at each stage of the purchasing journey.
Like any other kind of marketing strategy, this begins with thorough audience research and analysis. The goal here is to determine the exact pain points which your target customers face, and provide educational content on how your offering is the ideal solution.
To find out more about creating a video marketing strategy for long term growth, contact ProfileTree today.
Video SEO Services
More and more brands are incorporating video content into their marketing strategy, because it is simply one of the most powerful inbound tools available today. However, this depends on new customers actually being able to find your video content.
ProfileTree is Ireland’s most effective YouTube marketing agency.
YouTube is the world’s second most popular search engine. We’re experts at identifying the exact right tags and metadata, and conducting full video optimisation to ensure that your content is as visible as possible for relevant search terms.
We have a strong track record of creating engaging video content, with six figure viewing numbers, owing to our unrivalled expertise as video SEO specialists.
We don’t just create amazing videos. We make sure people actually watch them. Contact our team today.
Social media has completely changed the way small businesses market themselves. However, in recent years, platforms like Facebook and Instagram have made it more difficult to reach your audience without running paid social media ads.
Video marketing is one of the most effective ways to get around this, and reach customers organically. Investing in professional video content is a surefire way to supercharge your social media strategy.
It’s crucial to understand what works best across different social channels, in terms of both content and format when creating a video content strategy. We offer social cuts which are fully optimised for all marketing channels.
Drones, 360 Video and Emerging Technologies
There has never been a more exciting time to get into video marketing. With an ever-changing landscape of new video technologies, the opportunities for finding creative ways to engage your audience are endless.
One of the greatest video marketing innovations over the past decade has been the use of drone photography. Once the preserve of Hollywood blockbusters, aerial shots can now be created cheaply and easily, by brands of all kinds.
360 videos are the ideal way for ecommerce companies and experiential brands alike to give customers a thorough impression of their offerings. Add an interactive element to your product pages, and watch your conversion rates soar.
The ProfileTree team are fully proficient in drone photography, 360 video and a wide variety of other emerging production technologies. Contact our team to find out more about how we can deliver even the most demanding and complex of creative briefs.
Top Video Marketing Strategies
Creating high quality video marketing content does not need to be expensive. Online audiences respond more to authenticity than to flashy production. This means the key thing is providing viewers with actual value.
For example, a simple to-camera explainer video can be an amazing way to communicate key insights to customers, at the same time as building a personal relationship between your audience and your brand.
Even better, explainer video content can be easily embedded into your blogs and service pages, which is an incredible way to boost your SEO and user experience. They can also be easily distributed across social media.
The greater the value you provide for viewers, the more engagement you’ll see when you share your videos.
You might also opt for a more high-budget production, which can be an easy way to project professionalism and quality to your audience. Epic outdoor shots, complex editing and impressive visuals can all be used to make a strong impression on the viewer.
Northern Ireland’s Top Video Production Agency
At ProfileTree, we are Northern Ireland’s leading local video production company. Not only are we experts in the technical elements of creating video content, we get under the skin of clients to fully understand their customers’ needs.
From small local companies, to major corporations, we’ve helped countless businesses across the UK and Ireland to meet their marketing goals through effective and profitable video production.
We recognise that every business has different goals and resources.
Unlike other Northern Ireland video production companies, we don’t take a one size fits all approach to video marketing. Instead, we offer a totally bespoke production to each of our clients, ensuring that all work is completed on time and on budget.
Award Winning Videos which Make Sales
Videos are a powerful way to tell your brand’s story, to showcase your product or service, and to engage with your audience. Compelling, interesting, and emotionally engaging storytelling make your business come to life online.
We use stories to make your business come alive. We transform your product or service from a one-dimensional commodity in the mind of your target audience into a three-dimensional solution that they can connect with.
Video done right can make your business unforgettable. We create amazing video content by understanding your business, your business goals and your target audience. Then we decide the best type of storytelling that will resonate with that audience.
It could be documentary-style, humorous, or emotional. It may star you, actors, your customers or a spokesperson. It’s all about finding the right way in so you get the most out of your investment.
At ProfileTree, we have also run a number of internal educational video brands, aimed at children and adults alike. Creating high quality educational video content can be an aim in itself, or it can be used as a powerful selling tool.
In more and more industries, customers need extensive information before making a purchasing decision. One way to do this is to create effective educational video content surrounding your company’s approach to solving customer’s problems.
We’re experts at creating and implementing educational scripts, and promoting your video content once it has launched. This is an excellent way to become an authoritative and credible voice in your industry, by using educational video for thought leadership content.
Contact ProfileTree today to find out more about our extensive experience of creating effective educational video content.
Our Video Production Work
At ProfileTree our video production work has won numerous awards, and been viewed by millions of people around the world. Among video production agencies in Ireland, we offer a unique combination of creativity, technical expertise and marketing skills.
ProfileTree are behind some of the most prominent and high-profile video marketing campaigns in the UK and Ireland.
From in-depth international travel series, to product videos and virtual tours, we have extensive experience of all kinds of video marketing. We also have the skills and knowledge to get the right video content in front of the right audience for your brand.
Meeting our client’s marketing goals with innovative video production is our top priority. Whether it’s a lead generation campaign, or a CRO friendly addition to your product pages, all of our video projects are fully optimised for success.
Blog Video Production or Vlogs
When it comes to creating video for a business there is an initial stage – which is the strategy or idea development. This is where you decide on the strategy for the next period of time and commit to producing videos to help grow your brand, reach and sales.
Video blogs or Vlogs are a popular way for individuals and companies to share what they are doing day to day and week to week. An incredible opportunity that seems to keep growing. Once the strategy is fainlise it is onto the standard areas to consider
- Marketing / Distribution
This is where ProfileTree can help you with creating the vlogs, with the video strategy or the production and marketing of your business in general.
The ProfileTree Video Marketing Agency Team
Our highly experienced team of producers and marketers are extremely skilled at finding the best way to present your business to tell an engaging story. We use industry standard equipment coupled with creativity and marketing insights to craft videos that get results.
Our videos have been featured across the world in major publications such as Mashable through to TV shows on NBC in America. Our videos and video marketing have won awards across Ireland and even more importantly – our videos produce sales for our clients.
We’ll turn video knowledge into results for your brand – get in touch to find out how.
Video content occupies 80% of the internet traffic and is one of the best ways to dominate your businesses SEO performance and online presence. You can provide real value for your audiences through video and it can be adapted to suit a range of different industries, purposes and platforms.
At ProfileTree, we provide high quality video production and marketing services. We are passionate about helping businesses compete online and we believe that video content is one of the best ways to achieve this.
We are a team of video production experts. From script writers to animators and editors, we assist clients in bringing their vision to life throughout all of the video production phases. We have a strong reputation for creating bespoke videos that are capable of competing in the online market.
Table of Contents
- What is video production?
- What is video marketing?
- Why should I use video content for my business?
- What are the different types of video content?
- How to make videos suitable for different industries?
- Video production and marketing company Northern Ireland
What is video production?
Video production involves all the technicalities of planning, recording and editing videos, in other words it’s the pre-production, production, and post-production phases. Video production in the marketing sense, involves a range of different video formats and styles. From vlogs to interviews, the videography should complement the brand, engage with the audience and suit the marketing objective.
Video production requires lots of time, effort and skill, but it’s not beyond the reach of small businesses and independent creatives. The technological advancements in smartphone cameras and user-friendly editing software, has meant that even a novice can create high quality videos. There have even been entire movies shot on Iphones that have made it to the Cannes Film Festival.
The process of creating high quality video content includes:
- Audience research
- Video platform research
- Creating a storyline or narrative
- Scripting and embedding SEO practises within the script
- Videography or animation
- Video promotion
- Performance reporting
What is video marketing?
So you’ve just created an outstanding video for your business, now what?
Video marketing is the process of promoting the video content, once it’s ready to be seen by audiences. You could have the best video ever created, but if noone is getting to see it, then what’s the point in investing all of that time, energy and resources? Video marketing is an important step in making sure your audiences see and engage with your video content.
Some of the things to consider in a video marketing plan include:
- The consistency of video material being released
- Distribution channels
- The schedule of releasing content
- The narrative of the video
- The message being communicated
- Call to actions embedded within the video
It is challenging for businesses to stand out in the ever refreshing news feed, but a sound strategy will ensure that your video content has maximum impact and reach with audiences. Ultimately though, audiences expect to see video demonstrations and information, if you’re not communicating with audiences in a format they expect, then your business will suffer.
Why should I use video content for my business?
To labour the point previously mentioned, 80% of internet traffic is video material. It’s the most dominant form of online media, and audiences expect to see it. Whether you’re creating video content yourself or hiring a video production company, your business needs video content in order to remain relevant, grow your business and compete online.
Video content is in line with how people want to consume media; there is a demand for it. At ProfileTree, we are experts in video production and marketing services, and we have a passion for the industry and staying up to date with current trends.
Check out our video interviews on YouTube with business leaders from across the world. In these interviews, we discuss the importance of video content for large and small businesses and other topics.
The power of video shouldn’t be underestimated, as it’s currently the most popular form of digesting content online. With the improvement of technology and user friendly editing, business owners can learn how to make engaging video content themselves. It may seem daunting to start creating videos for your business, but it is a skill that will benefit your business in the long-term. Read this ultimate guide to video marketing for tips on creating video content. At ProfileTree, we also provide a range of content marketing courses that teach businesses how to create and manage their own video content. Get in touch today to see how we can help you upskill your video creating abilities.
What are the different types of video content?
Video content is highly versatile, but before you start recording content, you need to think about what your audiences need. Your video content should answer questions, provide clear information and motivate or inspire the audience.
Some of the formats of videos you might consider creating include this list, but are not limited to these:
Explainer videos simplify complex processes for audiences. They are usually short and succinct videos and use simple colours and imagery. Animation is a popular form for constructing explainer videos and there is usually calming music in the background or a clear voice narrating the process. Think of safety demonstrations or financial processes, they usually produce explainer videos that highlight important pieces of information.
Homepage videos are displayed on website homepages. They summarise the brand and tell the businesses story in an engaging way. These videos are usually short but give a sense of the brand values and mission and highlights their unique selling points. Websites that embed videos tend to have higher conversion rates and greater traffic on their sites.
Testimonial videos are a great way for businesses to add credibility and authenticity to their service or product. It’s easy to lie in text, but it’s harder to lie on camera. Businesses of all sizes can produce testimonial videos, it doesn’t take much to record a previous customer/client reviewing your service/product. Audiences are good at detecting fakeness and honest testimonial videos strengthen the trust with potential customers.
Product videos are extremely popular within many industries, competition demands video content that sets your product apart from others. Product videos highlight features and demonstrate the effects of the product. Audiences use this video content as a sort of review and to inform their purchasing decision.
It’s also becoming increasingly difficult for businesses to exaggerate the results of their products, audiences are more aware of editing techniques and open forums invite criticism if deception is detected.
Think of clothing retailers, jewellery stores and vehicle manufacturers, usually the more high quality a product is, the more high quality the video will be.
Interview / documentary style videos
Interview and documentary style videos are very personal and offer in-depth analysis surrounding a certain topic. They allow for business to share their industry expertise and mission values. They can also position businesses in uncomfortable positions, but it’s an opportunity for businesses to answer questions and showcase how they handle disputes or criticisms.
More than half of the world’s population has some form of social media. The most popular form of content on most social media platforms is video and sites like TikTok are providing users with the tools to record, edit and post their own content. Social media also allows businesses to inject a bit more personality and creativity into their brand, it’s a social network, so create sociable and light hearted content.
Social media also tends to create trends that businesses can join in on. Think of a decorator that creates engaging videos showing the before and after of their service. This can harness audience attention and is in keeping with the current trends. Small business in particular have found success with the TikTok trend of showing a products manufacturing process from start to finish and have amassed an online following on this platform. Some tips on creating great videos for social media.
In addition to editing features, many social media platforms like Instagram and Facebook also allow users and businesses to ‘Go Live’, where videos are broadcasted in real time with no after editing processes. Many audiences appreciate this type of social media video content as it feels exclusive and a bit like a glimpse behind the scenes. Audiences are also able to interact with broadcasters in real time and contribute to the discussion via text comments. Going Live offers a more intimate and personal connection to your video content.
Event videography is a great way to promote events and create a buzz around the brand’s involvement. Think of the events Red Bull is involved in from music festivals to running marathons, they create amazing event videography with energy and vibrancy, reflecting their own brand’s theme.
Event videography also allows businesses to create build up content before releasing the actual event footage. This allows businesses to showcase their expertise in planning and organising and generate momentum for the upcoming event.
How to make videos suitable for different industries?
Different industries will tweak their video content in order to suit their marketing goals. Take, for example, the Tourism industry, where video content will include much more landscape and city shots and storytelling narratives.
Compare this to an industry like hospitality, and video content will be much more personal and local. Hospitality video content may introduce their staff, highlight their venue’s appeal and include high-quality shots of food and drink. You can read more about creating quality video content for the hospitality industry.
Different industries require highlighting different aspects to appeal to the audience’s needs. Just because the video content might look good, it doesn’t mean the video is suitable for the brand’s marketing goals. Think of a cleaning products company, you wouldn’t expect to see high-quality videos of their actual cleaning products, but you would expect to see high-quality videos of the results their product provides. The most important thing when creating video content is to stay relevant to your audience and their needs.
Video production and marketing company Northern Ireland
At ProfileTree, we are Northern Ireland’s leading video marketing agency. We take pride in helping local businesses compete online through excellent video content. You can read more about the growth of video production for NI business in this article.
Our team includes expert editors, amazing animators, compelling story writers, highly skilled videographers and marvellous marketers. We have an unrivalled team that produces the best quality video content and promotes it in the most effective way. We keep your brand’s vision and goals in mind and create engaging video content that will help your business excel in the online arena. Read this case study about our client’s commercial video and how we created meaningful video content for their event.
In addition to providing high quality video production and marketing services, we also provide video production courses where clients can learn how to create engaging videos for promoting their business.
If you would like to find out more about our video training courses or video creating services, get in touch today.
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