Our Approach
Optimised Content and Social Media
Three Software’s huge range of services required several landing pages, including pages for point of sale & story systems; loyalty & discount cards, gift cards, e-commerce systems and inventory management, with calls to action included with each service. ProfileTree conceptualised a fresh company logo along with sleek navy and orange branding, contrasting against a white background. Whilst highlighting the company’s fresh branding, opting for such a website design clearly separated the company’s services.
Beyond building a secure and digital showcase for ThreeSoftware, ProfileTree provided guidance on an extensive content and social media strategy. Producing shareable content in a variety of formats allowed the client to carry on with a lengthy social media strategy engineered for growth and a focus on generating leads. By devising such a strategy, ProfileTree were able to ensure that Three Software remained competitive in the present and into the future.
The content writing team at ProfileTree consulted with the company and articulated their story on an extensive and visually appealing ‘About Us’ page. Across each of the major landing pages, content was fully optimised: a crucial step in ensuring our client met Search Engine Optimisation (SEO) requirements. A combination of content and design efforts significantly boosted Three Software’s position on Google Search rankings, helping the company achieve the prominence they truly deserve.
Results
Boosting engagement and sales
An extensive and expertly devised website strategy, geared towards lead-generation and organic growth.
An engaging and visually appealing website, showcasing services and fresh brand design.
A well-resourced and shareable social media strategy, boosting engagement and sales.
A fully optimised content strategy, boosting rankings on all search engines.
Digital marketing for software companies
Here at Profile Tree, we have helped many software companies conceptualise and deliver a successful digital marketing strategy in order to enhance their digital profile and help them to compete online.
Think about what software companies are offering, it’s primarily an online service and as such, it should be promoted and advertised through online means – very rarely are people calling into stores to ask about software programmes or to browse various software companies.
Digital marketing plan for software company
Unsurprisingly, as we become more a digitised society, there will be an expected increase in the amount of software companies on the market. In fact, one industry specialist has supposed that there will be approximately 1 million software companies by 2027 – and that’s a lot of competition.
In order to remain competitive and seen in an over-saturated market, software companies will need to invest in a digital marketing plan. But how do you start devising a marketing plan for a product and service that is intangible? Luckily ProfileTree are experts in that!
What type of content should you create for promoting software?
Content creates value and for software promotion, the content that you create can help convert casual viewers into purchasing customers. But what type of content works best for software promotion? Check out our suggestions below!
Blog posts about software
Blog posts are great for providing audiences with answers to their questions. It gives your business an opportunity to show off its expertise and it helps to create a positive experience that’s associated with your brand.
Blogs answer the queries that people are searching for, e.g.) File Recovery Software: How to Protect Important Files
This type of content is useful in a digital marketing strategy because it is a long-lasting piece of promotional material, meaning that it will continue to attract visitors, for as long as it is available on your website, or other blog posting platform.
Video content for software promotion
Video content is another great option for promoting software and it doesn’t need to be state-of-the-art creations. The video can simply be a screen recording that shows audiences how to use and interact with the software. This is a great resource for a novice who is exploring their software options.
Another option for promotional video content is to interview industry experts that discuss software topics that are of relevance to potential audiences. This creates value and increases your brand’s reputation as industry experts.
Check out this video interview with a software developer:
Website design and development for software companies
As a software company, audiences will be expecting a website that is of high quality, easy to use and well-presented – it needs to be expertly developed and well-designed. A lack of website design and development will only serve to frustrated users, resulting in them losing confidence in your available software products and services.
Website development for a software company
Website development refers to how the website is built – the security, hosting capabilities, speed and performance. If your software company website lacks in any of these areas, then visitors are going to equate that with your services.
At ProfileTree, we can help you build websites with custom-built features, incredible performance and expert web development, ensuring that visitors to your website have a pleasant user experience.
Website design for software company
The website design refers to everything that visitors will interact with – the buttons, toggles, drop-down menus, videos, etc, it’s literally everything that visitors see and interact with. For a software company website, the web design needs to be expertly constructed, ensuring that content is well presented, engaging and attractive to visitors.
The website is the main platform on which you will sell your software products and services, it’s the portal that introduces you to audiences, and as such is an extremely important part of a digital strategy.
Digital marketing agency for software company
At ProfileTree, we provide digital marketing for software companies. We know how to best communicate your value to audiences, create content that highlights your expertise and help your brand carve out its own digital identity. View our web design projects for past projects which utilised web design to achieve this.
We also design and develop high-performing websites that attract users and convert website visitors into paying customers. With a range of digital marketing expertise and talent, your software company has every chance to become a leading competitor within the software market.
Check out our full range of digital marketing services.
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Web Design
We design stunning, user focused websites that present your brand beautifully and convert visitors into customers.
Web Development
We use the latest development tools to build websites that are optimised for peak performance at all times.
Website Hosting
We manage everything from site updates and reports to hosting, allowing you to focus on running your business.
Search Engine Optimisation
Using the latest SEO techniques, we help your brand get found for the right terms and by the right people.
Digital Marketing Strategy
Navigate the digital landscape with a marketing strategy. Our team crafts comprehensive plans that resonate with your target audience, drive engagement, and boost conversions.
Digital Marketing Training
Elevate your digital proficiency. Our in-depth training sessions equip your business with cutting-edge digital marketing techniques to outperform competitors and thrive online.
Social Media Strategy
Captivate and grow your social following. We create tailored social media strategies that ignite engagement, amplify your brand's online presence, and foster lasting connections.
Email Marketing Solutions
Harness the power of your mailing list. Our precision-targeted email marketing campaigns are engineered to nurture relationships and drive tangible business outcomes.
Content Marketing Services
Elevate your brand with our content marketing mastery. From thought-provoking blogs to eye-catching infographics, we craft content that captivates, informs, and converts your ideal audience.
Video Production
Capture your audience with compelling video content. Our production team creates visual stories that engage, inform, and leave a lasting impression.
Brand Storytelling
Bring your brand's story to life with authenticity. We craft compelling narratives that strike a chord with your audience, forging a powerful emotional bond with your brand.
Content Strategy Development
Strategic content that drives action. We develop content strategies that align with your business goals, ensuring every piece of content counts.
AI Training
Empower your business with AI expertise. Our tailored training demystifies AI, equipping your team with the knowledge to leverage its potential for growth and innovation.
AI Chatbots
Transform customer service with AI chatbots. We develop sophisticated chatbots that elevate user experience, streamline interactions, and deliver unparalleled efficiency.
AI Marketing
Transform your reach with AI-driven marketing. Harness data-driven insights for laser-targeted campaigns that captivate, engage, and convert your audience.
AI Tools for Business
Optimise your operations with cutting-edge AI tools. We integrate intelligent solutions that streamline processes, enhance efficiency, and support data-driven decision-making.
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