Tailored Digital Strategy for Estate Agents in Southern Spain’s Leading Property Firm

Updated on: 1st Aug 2025 Updated by: Laura Logan

As experts in the Spanish property market, Dream Spanish Homes have excelled in providing amazing insights and guidance to property buyers predominantly from the British and Irish markets. Catering to a range of budgets, DSH offers a huge range of properties, from beachside apartments to large seaside villas. With such a broad portfolio of properties, Dream Spanish Homes required an extensive website composed of dozens of pages, highlighting several services as well as an extensive number of properties. Without a digital showcase for the properties, our client faced obstacles in achieving their potential.

Given the property markets’ saturated nature, it was vital that our client was able to demonstrate their expertise to prospective property buyers around several areas of southern Spain. However, a lack of content strategy and social media strategy limited their engagement.

Beautiful properties require beautiful presentation. Dream Spanish Home’s lack of video marketing content around their properties also meant that they weren’t promoted in an engaging, lead-focussed way.

With no digital strategy, content plan or marketing techniques, our client had plenty of room for improvement.

That’s where ProfileTree came in.

Updated on: 1st Aug 2025 Updated by: Laura Logan

ClientDream Spanish Homes

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Our Approach

Focus on Increasing Sales

Following consultation with Dream Spanish Homes, the expert team at ProfileTree developed an extensive website for the company, incorporating all branding across its digital presence. This included a large collection of graphics and interactive buttons, as well as calls to action on each and every landing page. At ProfileTree, we believe that websites should serve as an extension of the business-customer relationship: and that is just what we achieved with Dream Spanish Homes.

Significant elements of our client’s digital transformation centred around video marketing. ProfileTree worked with the client to fly over to Los Alcázares, Murcia to meet with the client, prioritising properties and conducting filming and photography shoots at dozens of sites across the region. This footage was cut, edited and dispersed throughout the site, highlighting the site’s properties in a way that was engaging, visually appealing and most importantly, shareable.

In the digital marketplace, content is king. That’s why ProfileTree crafted optimised digital content across the site, from a flowing and compelling ‘About Us’ page through to property descriptions and service pages. Following a well-organised content strategy also allowed the client to demonstrate their expertise through a series of expertly-written blogs on a specially built page.

Overarching all of Dream Spanish Home’s digital transformation was an extensive social media strategy. ProfileTree consulted with our client, identifying a target market and crafting social content to engage, inspire and inform, sharing properties, announcements and other information with a focus on increasing sales.

Results

Increase in monthly visitors

A flowing, secure and visually appealing website, leading to a 150% increase in monthly visitors.

Expertly recorded and edited video content, showcasing the client’s properties and locations.

Optimised, eloquent and informative written content and blog posts, increasing high performance keywords from 428 to 750.

A well researched, organised and resourced digital strategy to ensure the client’s success in the present and into the future.

Digital Strategy for Estate Agents – What to Consider

Creating a successful digital strategy for estate agents is no longer optional – it is essential in today’s property market. The shift in buyer behaviour means clients are now leading the search, often arriving at property viewings already informed and with specific preferences. This evolution requires agents to elevate their digital presence to remain competitive.

The exponential growth of the online property space has meant that available listings are now visible to anyone, anywhere. To succeed, a digital strategy for estate agents must ensure the online user experience is seamless, informative and visually persuasive. Property information must be accurate, well-presented and backed by content that converts attention into action.

Creating Content as Part of a Digital Strategy for Estate Agents

Content creation is central to a successful digital strategy for estate agents. With high-value transactions like property sales and rentals, it is crucial that imagery and messaging are captured to the highest standard. No prospective buyer wants to invest in a property that looks poorly presented or outdated online.

As we often say, content remains king. For estate agents, this applies even more. Whether it’s a video walkthrough or a compelling property description, every piece of content supports the overall digital strategy for estate agents, positioning them as professional, trustworthy, and credible.

Types of Content to Power a Digital Strategy for Estate Agents

Image Content
High-quality photography is non-negotiable. In a digital strategy for estate agents, strong visuals grab attention, draw people into listings, and allow potential buyers to envision themselves in the space. For maximum impact, consider wide-angle lenses, professional lighting, and even 360° virtual tours.

Video Content
Video is one of the most impactful formats within a digital strategy for estate agents. It builds narrative, enhances engagement, and showcases properties in ways still images simply cannot. Post-production edits and added music can turn property footage into compelling content that increases reach and enquiry rates.

Blog Content
Blogs add depth and authority to your digital strategy for estate agents. They can explain the buying process, highlight area guides, share property market trends, and answer key client questions. Regular, optimised blog content improves SEO and builds client trust over time.

Supporting a Digital Strategy for Estate Agents with Social Media

Social media platforms offer another layer to any digital strategy for estate agents. With the right tone and targeting, agents can use social platforms to spark engagement, promote listings, and drive traffic back to their website. Effective use of taglines, hashtags and community features increases visibility and shares.

Whether promoting luxury listings or more affordable options, every social post plays a part in strengthening the digital strategy for estate agents by expanding reach and creating opportunities for conversation and conversion.

Website Design and Structure in a Digital Strategy for Estate Agents

A dedicated website serves as the central hub of a digital strategy for estate agents. This is where potential clients explore listings, arrange viewings, or contact agents directly. A successful estate agent site should be intuitive, fast-loading and SEO optimised – with distinct sections for residential and commercial properties, a filtering system, and integrated blog and contact features.

Your listings should take centre stage, supported by additional content that builds trust and guides users through their journey. Every aspect of the site should reflect the professionalism of the agent and their understanding of the digital landscape.

ProfileTree – Specialists in Digital Strategy for Estate Agents

At ProfileTree, we understand what it takes to build a robust digital strategy for estate agents. From tailored websites to high-quality video content, we provide solutions that help estate agents reach their target market and stand out in a competitive space. Our work is driven by clear goals: to increase visibility, engagement and ultimately, leads.

If you are ready to improve your digital strategy for estate agents, our team is here to help.