LearningMole is a fun, curriculum-aligned educational platform built to help children genuinely enjoy learning. What started as a small project in 2017 has grown into one of the UK and Ireland’s most watched children’s learning channels, with millions of views on YouTube and tens of thousands of monthly website visitors.
Its founder, Michelle Connolly, is a former primary school teacher. That experience shapes everything: the content is built around how children actually learn, not just what they need to cover. ProfileTree partnered with the LearningMole team to bring that educational quality to a stronger digital foundation.
LearningMole had built a genuinely valuable educational platform, with growing traffic and a loyal audience. The website’s visual presentation, however, had not kept pace with the platform’s ambitions. The design lacked consistency, and the user journey needed simplifying, particularly for parents and teachers arriving via search.
The keyword and content strategy also needed attention. Despite covering a wide curriculum — from STEM to financial literacy for children — the site was not capturing the organic search visibility those topics deserved. With growing competition in the children’s edtech space, clearer digital positioning had become essential.
The core challenge was one ProfileTree encounters regularly: preserving the warmth and character of a well-loved brand while updating its technical foundations and search strategy to support the next stage of growth.
ProfileTree approached the LearningMole project in two connected phases: a visual and structural overhaul of the website, followed by a targeted keyword and content strategy to improve organic search performance.
The design work focused on visual consistency, cleaner navigation, and a more logical content structure. Parents and educators can now find curriculum-specific material far more quickly, and the visual style better reflects the platform’s playful but credible identity.
On the content and SEO side, we identified the topics where LearningMole had the strongest authority — particularly coding for children, financial literacy, and Key Stage 1 and 2 curriculum content — and built a keyword strategy around those. This meant restructuring existing content, improving internal linking, and aligning page titles and descriptions with the language parents and teachers actually use when searching.
The result is a platform that retains everything that made LearningMole popular while giving it a much stronger foundation for continued digital growth.
LearningMole is designed to work across two settings: the family home and the classroom. The platform covers English, Maths, History, Geography, and STEM, structured to meet Key Stage 1 and Key Stage 2 learning requirements in line with the UK national curriculum.
Many videos are available free on YouTube, with extended content available through a premium subscription. The visual learning approach uses a variety of animation styles and characters to keep children genuinely engaged, rather than simply delivering information passively.
A premium subscription is available for £1.99 for the first six months, giving families access to the full library of structured lessons, downloadable resources, and interactive content.material.
One of the things that sets LearningMole apart is its commitment to topics that sit outside the standard school curriculum. The platform includes dedicated content on financial literacy for children and coding for kids — two subjects increasingly valued by parents and educators but rarely covered in depth by primary schools.
Financial literacy content teaches children the principles of budgeting, saving, and managing money from an early age. The coding content introduces programming concepts in a way accessible to children from age five upwards, using visual examples and step-by-step guidance.
These are skills with long-term value. Introducing them early, through engaging video content, gives children a significant head start.
LearningMole is not solely a resource for children. A significant portion of the content is produced with parents in mind, offering practical guidance on how to support reading, writing, and numeracy at home.
Teaching reading and writing at home can feel daunting, particularly for parents who are not trained educators. LearningMole’s videos break down effective techniques clearly and in an accessible format, helping parents feel confident in the support they give their children.
LearningMole has developed partnerships with respected organisations to extend the quality and range of its content. Two examples illustrate the calibre of these collaborations.
CodeMonkey is an educational coding platform designed to introduce children to programming through interactive challenges and projects. It is widely used in schools and homes across the UK and internationally.
LearningMole partnered with CodeMonkey to develop a series of videos introducing coding concepts to children in a fun, accessible format. The collaboration produced content that complements CodeMonkey’s platform while giving LearningMole’s audience a strong entry point into computer programming.
Northern Ireland Screen is the official national screen agency for Northern Ireland, responsible for supporting the growth of the region’s film, animation, and television industries.
LearningMole worked with NI Screen to produce a series of videos exploring the lives of five significant Ulster Scots who shaped the history of STEM. The videos are a valuable classroom resource for Northern Ireland schools, connecting the national curriculum to local heritage in a way that is both engaging and culturally meaningful.
Since launching in 2017, LearningMole has built a substantial and growing digital presence. The figures below reflect the platform’s reach at the time of writing.
For a children’s educational platform competing in a global digital space, those numbers represent a genuine, active audience of teachers, parents, and learners. The channel continues to grow.
LearningMole’s ambitions extend well beyond what the platform has already achieved. The roadmap for the coming years includes:
As the edtech sector grows, LearningMole is well placed to become the go-to resource for curriculum-aligned video learning across the UK and Ireland. ProfileTree’s ongoing digital support is helping to build the infrastructure that growth requires.
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