Elements to Consider When Planning a Website Launch

10 Marketing strategy elements to consider when planning a website launch

  Marketing Strategy Before you launch a brand new website, you need to have a good idea of what it takes for a website to be successful. There are many elements that you need to keep in mind and consider. Some of these elements include marketing, website design, technical logistics, and content. Taking the time […]

How to Create a Blog, Promote it, and Things to Blog About

How to Create a Blog - ProfileTree

Blogging is immensely popular. Anyone can blog about anything. The only limit is your imagination and creativity. Blogs can be personal and somewhat like a diary or a journal. Blogs can be professional with the goal to generate new business and contacts. Blogs can be creative such as those that have storytelling posts or poetry. […]

How to Create a Logo Online

Create a logo online

Every organisation should have a brand element that helps them stand out from the competition. This is usually the logo. Logos can stand alone as a mark or image, or add text to help explain what the brand is, what they do and what it stands for. It helps identify products and services and is […]

How to Create Content Customers Will Love

Create content customers will love

Content creation is a mystery to some. Just like a blank canvas is to an artist without inspiration or an empty page is to a writer with writer’s block, digital content creation is now part of the creative club. But it doesn’t have to be a mystery. It can be an exciting, colorful, thought provoking […]

How to Create an Infographic

How to create an info-graphic

Infographics are becoming more popular. They are a superb tool used to convey a lot of information in a concise and easy to understand way. Business 2 Community says that infographics are one of the most popular marketing methods in use by organizations today and that 62% of companies used them during 2014. ALSO SEE: […]

How To Perform an SEO Audit: A Free Guide

How to Perform a Site Audit

  Despite the importance of Search Engine Optimisation (SEO), the vast majority of websites on the Internet aren’t optimised for Google and other major search engines. In fact, even some online marketers run websites that aren’t optimised for search engines. If you want to boost organic traffic to your website, you should plan and launch […]

How Can I Increase My YouTube Subscribers Without Buying Them?

Increase my YouTuber subscriber count

As of 2017, over 70% of companies are including video in their content marketing plan. That’s because they know that 1/3rd of the time consumers spend online is spent watching videos. While Facebook, Twitter, and Instagram have added video capabilities to their platforms in order to attract more consumers, YouTube is still dominating the video […]

How to Find a Niche for Affiliate Marketing

Niche for affiliate marketing

In the Age of Information, there is nothing quite like affiliate marketing. Affiliate marketing is one of the best ways to make passive income while also pursuing your interests. Advertisers continually rank personal testimony as one of the most effective ways to sell a product, and by participating in affiliate marketing you are becoming an […]

How to Save Money by Purchasing Expired Domains

Save money

Whether you’re a blog, a small online startup, or a large corporation with vast internet services, domains apply to you in a very real way. You can save loads of money or lose loads of money depending on how you handle your domains. When you first launch your new website, you’ll have to purchase a […]

A Content Writers’ How To Guide To Copywriting

Guide to copywriting

Copywriting is an art. It’s not an easy task to sit down in front of a blank piece of paper and write, let alone write compelling sales copy that will convert readers into customers. Sometimes going back to the basics is the best place to start. This is true not just for the beginner, but […]

How to Check (and Improve) Your Google Ranking

How to check and improve google ranking

There are very few website owners who are satisfied with their Google ranking. Chances are unless you are in the top percent of a website that yields top Google results, there are some Google ranking improvements to be made. Improving your Google ranking, however, is not so easy if you don’t understand how Google ranks […]

How to Write a Great Value Proposition

Value Proposition

You might be unfamiliar with what a “value proposition” is when you hear the term, but you have almost certainly experienced, considered and subconsciously made a decision based on the content of one – probably more often than you realise.  Maybe even on a daily basis.  In this guide, we’ll demystify the concept of the […]

What You Need to Know About Blogger Outreach

Outreach using megaphone - Blogger Outreach

Blogger outreach is important to grow your business. Building relationships with bloggers can help you get more traffic to your website and result in more sales. It’s more than just reaching out to other bloggers, however. It takes planning and proper etiquette to be successful. Here is everything you should know about blogger outreach. SEE ALSO: What […]

How to Make Search Engines Fall in Love with your Website

Make Search Engines Fall In Live With Your Website

Search Engine Optimization (SEO) is important for every website because Search Engine Watch reports that up to 64% of web traffic to a website is organic (non-paid) traffic coming directly from the search engines. The study of web traffic showed these percentages: 64% – Organic 15% – Referral from other than social media 12% – […]

How to Write Your First Blog Post

Writing your first blog post using typewriter

Writing your first blog post can be nerve-racking. You want to get everything perfect and write content that people will want to read. It’s particularly stressful if you’ve never had your writing read by a large audience. You may have imagined worst-case scenarios where no one reads your article or you get nasty comments about […]

How To Basics of Online Marketing

Basics of online marketing

Online Marketing,  also known as web marketing, internet marketing, or e-marketing, is marketing products or services via the internet. This seems like a simple concept, but in reality (virtual reality that is) there are many moving parts that businesses new to online marketing should know. Here are some of the basics to get started. SEE ALSO: How to Learn Digital Marketing   1. […]

Get To Know SEO: A SEO Glossary

Get to Know SEO

Search Engine Optimization or SEO is the terminology given to the activity of ensuring a website can be found in search engines like Google, Chrome, or Internet Explorer for words and phrases relevant to what the site is offering. Keywords are an important component of SEO. Sounds simple but there are many other aspects of these three important letters. Here are 28 […]

How to Learn Digital Marketing

Learn Digital Marketing

In a market that is becoming increasingly dependent on the internet, digital marketing is quickly growing to be one of the most important skills in today’s workforce. Even stores which have traditionally relied on brick-and-mortar locations are turning to e-commerce to move a large percentage of their product, and the vast majority of new startups […]