Tag: Business Culture

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Business Leaders

The Role of Social Media in Shaping Modern Business Networking

Laura LoganLaura Logan // 16th January 2025

In today’s digital landscape, modern business networking has undergone a profound transformation. Social media platforms have become essential for building business relationships and expanding opportunities. This shift from traditional methods to digital spaces has opened up a world of possibilities, allowing professionals to connect globally with unprecedented ease and efficiency in the realm of modern […]

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Digital Marketing Trends & Insight

Sustainability in Digital Marketing: Strategies for Green Branding in a Digital Age

Laura LoganLaura Logan // 5th December 2024

Sustainability in digital marketing has become a pivotal factor in shaping consumer behaviour and brand perception. A recent study by Deloitte revealed that 85% of UK consumers made more sustainable choices in their purchasing decisions in 2023, highlighting a significant shift towards eco-conscious consumerism. This growing environmental awareness is not just a passing trend but […]

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Business Strategy & Growth

The Impact of Business Culture and User-Generated Content on Brand Trust

Laura LoganLaura Logan // 19th November 2024

In today’s competitive digital landscape, building trust with your audience is essential for long-term business success. Incorporating user-generated content (UGC) and business culture content into your digital marketing strategy strengthens brand trust through humanising your brand, enhancing transparency and fostering a deeper connection with your customers. In this blog, we’ll explore how business culture and […]

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