Marwa Alaa // 12th March 2025
In an era where information is just a click away, online reviews wield tremendous power over how potential customers perceive a brand. Among the many platforms for user feedback, Google Reviews stands out as a major influencer—particularly as it ties directly into Google Search and Google Maps results. In 2025, studies indicate that over 90% […]
Noha Basiony // 11th March 2025
A company’s online reputation can make or break its success in the digital era. While positive praise is easy to handle, negative feedback—be it from disgruntled customers, ex-employees, or malicious competitors—can spread like wildfire, influencing potential buyers before you even get a chance to speak. In 2025, with multiple review platforms, social media channels, and […]
Laura Logan // 5th December 2024
Sustainability in digital marketing has become a pivotal factor in shaping consumer behaviour and brand perception. A recent study by Deloitte revealed that 85% of UK consumers made more sustainable choices in their purchasing decisions in 2023, highlighting a significant shift towards eco-conscious consumerism. This growing environmental awareness is not just a passing trend but […]
Laura Logan // 26th November 2024
In today’s digital age, brand identity has become more crucial than ever for businesses striving to stand out in a crowded market. The advent of artificial intelligence (AI) has revolutionised various industries, including marketing and branding, providing new tools and insights that enable businesses to craft, evolve, and maintain their brand image more effectively. This […]
Laura Logan // 19th November 2024
In today’s competitive digital landscape, building trust with your audience is essential for long-term business success. Incorporating user-generated content (UGC) and business culture content into your digital marketing strategy strengthens brand trust through humanising your brand, enhancing transparency and fostering a deeper connection with your customers. In this blog, we’ll explore how business culture and […]
