What Is A Landing Page?

What is a Landing Page?

What is a landing page? The page where you land when you click on an link. Simple….but a few things are very important to understand. Marketers say you should have separate landing pages for people you are encouraging to visit your site as this will have a much higher conversion rate. Just think…this could mean […]

What Is Tumblr? Create Your Own Personal Blog

What is Tumblr? The discover and express yourself social media

What is Tumblr? Tumblr is one of the top social media networking sites online. It has grown substantially during the last 11 years as a preferred portal for creating personal blogs and microblogging. Making it a popular place for people to post, re-blog, and share content with those who have similar interests. Tumblr offers a high-degree of anonymity. Unlike many […]

What Is Google Sheets?

What is Google Sheets? Googles answer to Microsoft Excel

What is Google Sheets? Simply tables and charts based on the web offering some unique benefits. Read on to find out all you need to know!   IN A RUSH?! Click for our <90 second snapshot The great thing about Google Sheets is that it is web-based, so it can be used anywhere on any […]

What Is Content?

What is Content? Writing and creating content

What is content? Content is a message to a targeted group of readers.  It can take the form of text, audio, video or multimedia graphics. Content is the main way that companies communicate the benefits of their products, services or ideas to customers and leads.  When content is created and published in this way, it’s […]

What Is A Value Proposition?

What is Value Proposition?

A “value proposition” is a marketing statement for a business. A company uses this statement to illustrate the reasons a potential target group should purchase a product or subscribe to a service. So straightforward…but vital for your business! The purpose of a value proposition is to persuade a customer or a group of customers that one […]

What Is UX Design?

What is UX Design? Designing for online

What UX design? Simply, the process of creating digital products that are useful, easy to use, and fun to interact with. The goal of UX design in business is to enhance customer satisfaction and loyalty through the relevancy, ease of use, and the value your customer experiences through interaction with a product.   IN A […]

What Is A Keyword?

What is a Keyword?

What is a keyword? It’s important question for anyone looking to do business either as a strictly e-commerce entity or as a traditional “brick and mortar” store. Consumers nowadays are searching online using specific key words to find information on the products and services they are looking for.  Business owners or those with a blog or […]

What Is Content Marketing?

What is Content Marketing? Creating content for customers

What is content marketing? Advanced technology has had a tremendous impact on the way businesses conduct their marketing strategies. An innovative content marketing strategy can move a company forward by leaps and bounds in a relatively short amount of time. For this reason, content marketing is rapidly becoming the primary marketing choice for modern businesses. […]

What Is Snapchat?

What is Snapchat? The instant image and video social media

What is Snapchat? Snapchat is designed to send quick snaps or pictures taken by your camera, the point of Snapchat being that your snap is briefly seen by your friends and then it is gone.  This means Snapchat can be the perfect way to send quick, visual updates about your day! IN A RUSH?! Click […]

What Is YouTube?

What is YouTube. YouTube on mobile

What is YouTube? Let’s start at the beginning: YouTube was brought to life by Chad Hurley, Steven Chen and Jawed Karim who used to work at PayPal together. YouTube is now, though, run by Google after being bought out back in 2006. The good news? Creating an account is breeze. If you have a Google […]

What Is Google+?

What is Google Plus? Googles social media

What is Google+ ? A social network with highly sophisticated features built on Google, the best and most popular search engine, meaning some features are available you won’t easily find elsewhere. One major distinctive feature of Google+ is that it does not allow users to update their profiles from another network. Unlike Facebook that allows users […]

What Is Domain Authority?

What is Domain Authority?

What is domain authority? If you want to get more from your website,  a term you will soon hear – and definitely will need to learn more about – is domain authority. We’ll cover several different angles around this term and even help with improving the domain authority of your site.   IN A RUSH?! […]

What Is YouTube Rewind?

What is YouTube Rewind. YouTube recap of the year

What is YouTube Rewind? YouTube has changed over the years with more new features than ever before. Read on for a Quick Read guide to one newer feature – YouTube Rewind – and all you need to know.   IN A RUSH?! Click for our <90 second snapshot What is YouTube Rewind? YouTube rewind is […]

What Is Mobile Marketing?

What is Mobile Marketing? Targeting mobile users

What is mobile marketing? Simply a strategy that uses mobile devices, tablets, and smartphones in order to reach a target audience. Read on to discover how this could work for your business! According to mobile marketing statistics, mobile internet usage has surpassed desktop usage in recent years. Using the internet through a phone or tablet has […]

What Is Video Production?

What is Video Production? Producing a video

What is video production? The modern audience moves fast and often does not have time to slow down for information. Quite simply, video marketing uses this and a huge visual advantage to benefit your business. Read on to find out more!… IN A RUSH?! Click for our <2 minute snapshot What are the Three Main Stages […]

What Is A Lead Magnet?

What is a Lead Magnet? Generating new customers

What is a Lead Magnet? If you have a business that needs leads, a company that needs to refresh their marketing, or are just curious about effective ways to reach the public and capture interest, then learning about lead magnets and the best practices for creating one could be a huge benefit. A lead magnet is […]

What Is An App? Now an Inevitable Part of Daily Life

What is an App? Using applications

What is an app? App is short for application, which is a piece of software which runs through a web browser, or can run offline on a phone, computer or tablet. What could it mean for your business? Read on!… The most common usage of the word app is when making reference to a mobile […]

What Is A Good Blog Subject?

What is a good blog subject? Choosing the right topic

What makes a good blog subject? If you’re new to blogging, a great first step could be to find a niche to build your blog on. Having a niche makes it easier to choose good blog subjects within your line of expertise so that others can benefit from what you have to offer. How to find […]