What Is Video Marketing?

What is Video Marketing?

What is video marketing? If you haven’t asked this question, and asked what it means for your business, there are near-immediate benefits you’re missing out on right now. Why? Read on…. We’ll explain what’s SO special about using video for your business, including the stats proving just how much potential customers love to hear from […]

What Is Google My Business?

What is Google My Business?

What is Google My Business? Think of it as a shop window Google opened up for your business details in their search results, meaning some great FREE benefits ready to use today. How? We’ll explain. A growing number of businesses are attempting to improve their search results And no search-engine company is more important than […]

What Is Business Level Strategy?

What is Business Level Strategy?

What is business level strategy? Here’s an easy way to look at it: coming up with a big goal or mission is easy, but the steps from today’s here to tomorrow’s there are more tricky? This is where business level strategy is vital. We’ll explain why. Companies are very good at coming up with a […]

What Is Corporate Strategy?

What is Corporate Strategy?

What is corporate strategy? Simply a well-defined long term portfolio approach set by an organisation after analysing their business carefully. Its main purpose is to create maximum corporate value while motivating their workforce to implement the right actions to win customer satisfaction. Companies that want to provide customer value successfully must go back regularly to […]

What Is Google Advanced Image Search?

What is Google Advanced Image Search? Find images online

What is Google Advanced Image Search? If you use images in work, or even outside your workplace, there are some great FREE features you can start using right away.  How? Our QUICK READ guide will explain…   IN A RUSH?! Click for our <90 second snapshot What is Google Advanced Image Search? Searching  for Images  […]

What Is Black Hat SEO?

What is Black Hat SEO?

What is Black Hat SEO?  Simply, a term for methods used to increase a website’s page rank in a search engine BUT that violate the search engine’s rules along the way. Read on and we’ll explain more. The term “black hat” originated from western movies, where the good guys and the bad guys were distinguished […]

What Is Keyword Research?

What is Keyword Research? Why reach keywords

What is keyword research? Simple! A practice that marketers use to find the right keywords to improve search engine results. We’ll explain how. After finding a niche keyword, marketers use their research to generate other keywords, aiming is to come up with as many terms as possible that are relevant to a certain keyword without […]

What Is SEO? Search Engine Optimisation

What is SEO? Ranking Online

What is SEO? If you’re a business owner you’ll have heard the term but we’re guessing you’ve heard a lot of conflicting advice? Let’s demystify SEO, starting with what SEO means and the huge difference it can make to your online marketing.   IN A RUSH?! Click for our <90 second snapshot What is SEO? […]

What Is An SEO Audit?

What is an SEO Audit? Fixing the search engine optimisation of a site

What is an SEO audit? If you’re wondering why your website isn’t doing as well as you’d like in Google search results, then this question is also the answer to your problem. Simply: a digital marketing company uses audit tools to find improvements you can make to make your site (the site’s individual pages, technically) […]

What Is Google Ranking?

What is Google Ranking? Ranking online

What is Google ranking? The answer is simple but could mean a great deal to your business. In short: Google ranking is an algorithm to measure the relative relevance, quality and importance of findings in a Google search. Being favoured over other businesses means having a much bigger ‘shop window’ in results and much more chance […]

What Is Google Search?

What is Google Search? Facts of Google search

What is Google Search? There’s much more to Google Search than you’d expect, meaning lots more opportunity to make Google work harder for you and your business. Our Quick Read guide explains all…   IN A RUSH?! Click for our <90 second snapshot What is Google Search console? The Google Search console lets you find […]

What Is Facebook?

What is Facebook? The worlds most popular social media

What is Facebook? Understanding the basics behind Facebook is the first step to understanding how it can benefit you and your business. Facebook is a huge online platform that allows you to post status updates and send messages as well as share videos and photos with family and friends. It is a social networking service […]

What Is Google Drive?

What is Google Drive? Upload to the cloud

What is Google Drive? If you have a Google or Gmail account, you are already using Google Drive!   Let’s make sure you know what it is and how to use it.  This quick FAQ will have you set up and sharing files with your friends in no time. Let’s start out with the basics.   […]

What Is Inbound Marketing? A Beginner’s Guide

What is Inbound Marketing

What is inbound marketing? Well, you can’t run a business without customers and customers won’t come to you if they don’t know you exist. Inbound marketing is a clearly defined type of marketing with a focused approach to acquiring customers. Read on to find our how you could benefit!…   IN A RUSH?! Click for […]

What Is YouTube Monetization?

What is YouTube monitization. Making money on YouTube

What is YouTube Monetization? As YouTube is part social media and part search engine and is the second most used search engine online (after Google), so videos posted to YouTube are easily sourced and listed for easy discovery. Unlike other social media platforms though, it is possible to make money from YouTube with YouTube monetization. […]

What Is Hootsuite?

What is Hootsuite?

What is Hootsuite? Simply, a web application that allows you to manage social media for your business. There are lots of ways to use Hootsuite AND it’s easy for a beginner to start to enjoy the benefits! It is very similar to Twitter’s own TweetDeck.   IN A RUSH?! Click for our <90 second snapshot Getting […]

What Is Leadership?

What is Leadership? The importance of leadership

What is leadership? Conventional dictionaries hint at leadership as the action of motivating a group of people or an organisation towards achieving a common goal. What could this mean for your business? Read on! Leadership depends heavily on the communication of ideologies from one party to another with an amount of efficiency that will compel […]

What Is Personal Development?

What is Personal Development?

What is personal development? Essentially, personal development is the process of acquiring new character traits necessary to impact confidence and self-esteem.  This means if you want to find a way to positively influence your personal and professional lives, even adapt how you communicate and your overall worldview, personal development is key. How? Read on…   IN […]