Explore our work & see the results

Business Strategy

The latest business strategy articles, advice and insights from the ProfileTree team.

What is Fair Use Copyright?

Copyright law is a complex field. Most business owners don’t fully understand it. In particular, fair use copyright confuses many businesses. After all, how can there be situations where it’s okay to use someone else’s copyrighted works? Fair use copyright ensures the protection of intellectual property, but it allows other creative people to build on […]

Read Article

Our 5 Essential Brand Attributes List

To build a customer base, your business must have unique identifiable traits. These identifiable properties are otherwise known as a brand. Within this, there are brand attributes, or the more specific qualities people associate with your business. To build a successful brand, it is important to understand the necessary characteristics of a brand that you […]

Read Article

What Is Quality Control? How to Build a QC Strategy

Markets have become ever more competitive due to being saturated with businesses. Not only is it important to market your business to a large audience, but you must also maintain these customers. So what is quality control? Customers expect the highest of standards and sometimes all it takes is some inconsistency in the products that […]

Read Article

How to Use Product Placement: Smarter Advertising

Years and years of direct advertising and sales pitches have deterred viewers away from anything labelled as “Ad.” In the skip-ad era, marketers have come up with non-traditional ways of promoting products and brands. Product placement can be the answer to this. Ways that viewers will not want to run away from. One popular way […]

Read Article

What is Copyright Statute of Limitations? Basic Guide

In 1710, in Great Britain, the first copyright law was established, called The Statue of Anne. It was first issued to protect the rights of authors, but today many creators are protected. Copyright statute of limitations relates to how long this protection lasts. The main goal is to preserve the right of authorship to the […]

Read Article

Definition of Entrepreneurship: What is an Entrepreneur?

You probably heard the word entrepreneurship being thrown around a lot, usually around business conversations. These days, it might seem like everyone you meet claims to be an entrepreneur. A clear definition of entrepreneurship helps us to know who’s genuine. Before getting to that it’s important to know what it’s not. First, Entrepreneurship isn’t a […]

Read Article

Copyright VS Trademark: What is the Difference?

Business has a wide variety of terms, rules, and regulations. We love to unravel some business laws and break down their meanings into simpler concepts. Today we’ll delve into the issue of copyright vs trademark. Almost every company creates a unique product or service and intends to create “brand awareness” among their audience. Branding your […]

Read Article

How to Ask for a Promotion: Your Guide to the Corner Office

There comes a point in your professional life when you start thinking about career advancement. It’s as inevitable as the sun setting to the west every single day. Asking for a promotion widely perceived as more of a risky confrontation than the next step of your career progression. With employees everywhere always having that understandable, […]

Read Article

Free Product Testing: How It Benefits Your Business

The process of product development is often lengthy. The most important element at the end of this process is product testing. Free product testing offers benefits to both businesses and consumers. Releasing a product without testing opens the business to potential damage to sales, damage to reputation and even legal action. With product development, there’s […]

Read Article

What is Product Management?

All companies start with a product of some kind. Good products are the foundation of any successful business. The product is the currency that businesses depend on to profit. In other words, a company can only make so much profit if it has limited products. Merely having a product in large quantities, however, doesn’t guarantee […]

Read Article

Product Liability: Understanding Business Laws

For new business owners and entrepreneurs, the law can be a bit complicated. However, if you want to succeed at something, you must understand its rules. That is why understanding business laws and legal terms are vital to avoid any legal issues. If your company manufactures and sells a product, you need to understand what […]

Read Article

How to Copyright Assets: 5 Step Guide

With the rise of the internet, protecting intellectual property has become more difficult. As a business owner, it’s important that you know how to copyright your assets, in order to protect your interests. Copyrighting your creative works also opens up new streams of revenue in the form of royalties. Royalties are usually a percentage of […]

Read Article

9 Entrepreneurship Ideas to Grow your Income

Are you thinking about dropping your nine to five routine and starting your own business? If so, the first idea that may come to your mind is what your business project will be about. Maybe you just want to start a side hustle to gain a little bit of extra income. These days, the internet […]

Read Article

The New Product Development Process in 8 Steps

In the world of business, everything should be well researched and planned. Introducing a brand new product is no exception to that rule. Preparing for a new product to hit the market should be anything but random. There is a defined new product development process that is translated into clear steps. For budding entrepreneurs, this […]

Read Article

Project Manager Interview Questions and Answers: How to Get the Job

It’s vital to know key project manager interview questions and answers. Does having the proper background and experience qualify you for a job? Yes, but that doesn’t mean you’re guaranteed to get it. There is still the final test in the screening process, the interview. There is more to job interviews than being well spoken […]

Read Article

7 Essential Project Management Methodologies for Beginners

Project management is all about ensuring that you deliver products and services for your customers correctly and on time. To guarantee this, it’s important to use the right project management methodologies. This includes everything from deciding on a project’s: Objectives, Deliverables, Features, Tasks, Schedules, And costs. The challenge of any project lies in the fact […]

Read Article

What is Content Analysis? Quantifying the Qualitative

Analysis of results is a crucial step in any research or study. Marketing, human resources, consumer behaviour or even basic human psychology are just some of the examples of research areas that require analysis. In all fields of research, results are either qualitative or quantitative. Qualitative results are focused on qualities – data that can’t […]

Read Article

The Psyche Of Consumers: How to Use Promotional Products

Look around you – at your desk, your purse, or your wardrobe. You will most probably own a promotional product. Promotional products are mainly the free items that include the company’s name, logo and message on them. Examples include pens, polo shirts, mugs, calendars and other free giveaways. Promotional gifts are considered one of the […]

Read Article

App Development Software: Creating an App for Your Business

Wherever there is an audience, there is a marketing possibility. These days, people spend more time than ever on their phones. To help take advantage of this, there are countless options out there for app development software. There are a number of reasons to use these, rather than going down the road of a fully […]

Read Article

What is the Production Possibilities Curve?

A production possibilities curve is crucial for keeping track of your business. It allows you to accurately analyse its productivity. This allows you to identify problems and recognize any potential improvements. When it comes to production, there are several graphical representations that allow you to balance between the products you produce. It is generally a […]

Read Article

Global Entrepreneurship Week: How it Changes Lives

Businesses are the building block of modern society. Not only are they a major part of the economy, but they also promote creativity. This is why everyone should know how important they are. The Global Entrepreneurship Week (GEW) was created exactly for that reason. Its purpose is to expose people to these benefits through various […]

Read Article

Free Mind Mapping Software That You Should Know About

Free mind mapping software is becoming more of essentiality for running a business today. The overflow of Big Data that daunts us in any business activity we undertake needs something to manage it. Most of the time, our minds are incapable of single-handedly doing that. We need some outside interference. In trying to keep up […]

Read Article

Project Management Training Benefits: What It Teaches and Where to Find It

Project management training has never been handier for your career path. It is one of the areas of expertise companies commonly seek, and you could even find that demand isn’t meeting supply: an opportunity for you. Organizations run projects in order to achieve their strategic goals. These projects include everything from market expansion to the […]

Read Article

Guerrilla Advertising Strategies

Companies big and small need all the exposure they can get. At the end of the day, a business’s worth is determined by how much it sells. Sadly, in order to sell, you need to spend money on advertising your products or services. Not all companies can afford mass advertisement for many reasons. It’s difficult […]

Read Article
Page 9 of 10

Business Strategy Insight

To be able to set up, develop and grow a successful business, regardless of the industry ─ a good business strategy is vital. Whether you’re looking to set new business priorities, outline plans for growth, determine a product roadmap or plan your investment decisions, you’ll need a strategy. Most businesses start small and stay there.

But if that’s not good enough for you — or if you recognize that staying small doesn’t necessarily guarantee your business’s survival — there are examples of companies out there that have successfully made the transition from start-up to small business to fully-thriving large business. Coming to the realisation that your organisation needs one is easy. However, creating an actual strategy is a little trickier.

While it may sound a bit daunting, iterating like this actually makes strategy easier. It will save you from endless visioning exercises, misdirected SWOT (the Strengths, Weaknesses, Opportunities, and Threats) analyses, and lots of heroically uninformed big thinking. Crafting your strategy in relatively small and concrete chunks and honing the answers to the five questions through iteration will get you a better strategy, with much less pain and wasted time.

Questions to ask when building a business strategy:

  • Why are you here?
  • What is your USP (Unique Selling Proposition)?
  • Who is your perfect customer?
  • Why buy from you?
  • What is your go-to marketing strategy?
  • Who are you focusing on?
  • What is your pricing?

In follow-up meetings to discuss your progress, it’s also important to revisit your action plan regularly and to continually update it. Allowing your action plan to be surpassed by developments in your company is a sure way for it to go above and beyond.