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Business Leaders

The latest Business Leaders articles, advice and insights from the ProfileTree team.

Louise O’Conor: Growing Business with Digital Transformation

Digital transformation is the key to unlocking countless business opportunities. Whether it be solving a problem, increasing awareness or generating leads – the possibilities are endless through digital intervention. In our latest Business Leaders interview, host Ciaran Connolly sat down with Louise O’Conor, a leading digital transformation expert based in Dublin, to discuss digital transformation […]

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Video Marketing Strategy: Is It Important? – Peter Craven

Video marketing has become the most popular and successful form of content marketing for businesses increasing the need for a video marketing strategy. Having a video marketing strategy when looking to create video content for your business is important. The power of video marketing shouldn’t be underestimated but there are many aspects that need to […]

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Converting a Traditional Business to Online

Converting a Traditional Business to Online sounds like the norm. But believe it or not – even businesses that first date back to the 1930s are still in the process of being fully digitised. Without moving traditional businesses online, there is a risk of being left behind by their customers and the world as technology […]

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Central Working: How To Grow Your Business Through Networking

Networking unlocks significant potential for businesses across all industries. But how do we get started? And what can we really get from it? Our host Ciaran Connolly chats with Grant Powell, CEO of Central Working, a collection of co-working spaces scattered across the UK. In Grant’s career, he has led several co-working spaces, housing hundreds […]

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Campbell & Co: Property Management and Investment

Whether you are buying, selling or investing in a property, property management is at the heart of these big financial decisions. However, the property ladder is a complex field that always requires expertise and guidance.  In a recent of our Business Leaders series, we sat down with a renowned property expert to learn more about […]

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Girls Group Holiday: How Travel Can Empower Women in Business

For many women, exploring the world and feeling empowered is not easily accessible. The opportunity to travel can inspire people in many ways, like Sophia Khalid, Founder of Girls Group Holiday, who left her career in law to create her own business. Through her own time travelling, Sophia was inspired to fill a gap in […]

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The Bytes Project: Employability For Young People In Technology

Sparking and supporting young people’s interest in technology is how our future economy will thrive. But how is this done? This week, as part of our Business Leaders series, our host Ciaran Connolly speaks with Roger Warnock, Director of The Bytes Project in Belfast. In the interview, the pair discuss how the charity and technology […]

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Titanic Guest: Hospitality in Northern Ireland

This week, as part of our Business Leaders series, ProfileTree Director Michelle Connolly explores the hospitality industry in Northern Ireland. This episode features Ruth Chocron, owner of Titanic Guest, a boutique bed and breakfast in east Belfast. In the interview, they discuss how the Argentinian fashion designer found her way to Belfast, and built her […]

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Flow Group: Boosting Business Performance Through People

Nowadays, many companies are making the smart decision to invest in its people. By doing this, business leaders are taking the first step towards better practices and therefore, better results. One of the people responsible for instigating this phenomenal change is Ian McClean, Founder of Flow Group. Flow comprises a collection of change consultants, who […]

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Food Safe System: Digitising the Culinary World

The world as we know it is becoming more digital-minded. When you think of the catering industry – what once relied on phone calls to make table bookings, pen and paper to record reservations and even simple cash-in-hand to pay for meals – has all become digitised. Neil Bradley, former chef and founder of Food […]

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Why Invest in Financial Planning?

Talking Financial Advice with Fairstone Financial Management NI   How important is planning for your retirement? And what role should financial planning play in making sure your future plans have a firm footing? Peter Savage and Sean Larkin, of Fairstone Financial Management NI, discussed these essential topics and many more during a ProfileTree Business Leaders […]

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How to Build a Spin-Out Company?

Tony McEnroe Discusses Deep Tech, IP Protection and More The CEO of a company behind a groundbreaking ‘soft x-ray’ microscope used in disease research and drug discovery has revealed how he turned his university spin-out company into an award-winning business. Tony McEnroe’s company SiriusXT specialises in technology designed to offer very high-resolution images of the […]

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Introducing Business First Network

Michael Osborne Discusses Business Support and Much More What role can a business membership organisation play in helping your business? In particular, how could a business support structure play a part in your company’s success? Michael Osborne, of Business First Network, explained this and much more during an insightful ProfileTree Business Leaders interview. Michael began […]

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AviaDev: Success in the Aviation Events Industry

Our CEO Ciaran Connolly sat down for a Zoom chat with Jon Howell, Founder of high-profile aviation events company AviaDev.  AviaDev – short for ‘aviation develop’ – is an African aviation events company. It is known best for hosting a leading air service development conference for industry specialists to connect, inform, network and strategise. In […]

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Welby Associates: The Benefits of Wealth Management

Making time to plan your financial future is one of the most important investments you can make. Wealth management helps you make better decisions about your money and achieve peace of mind. However, many people do not consider this until later stages of life.  Financial planning specialist Simon Thompson, of Welby Associates Wealth Management, is […]

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Why You Should Build a Brand

Branding is the key to building a relationship with your audience. Without it, you aren’t identifiable or memorable. Yet, there’s so many businesses out there that do not invest in their branding.  In our latest Business Leaders episode, we discover how to use branding to maximise business opportunities. We learn this expertise from Oranga Creative’s […]

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The Importance of Financial Wellness?

Talking Money With Nick Lawlor The importance of financial wellness? Find out first-hand from financial planning specialist Nick Lawlor of Dublin and Cork-based financial specialists, New Beginning. Nick explains how the right approach to income and money can help people to stay well-prepared for a range of eventualities at every stage of life. During a […]

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How Can Global Professional Services Help Companies?

Talking Outsourcing With Hew Campbell A Retired Site Lead from a global legal services provider has given insights into a fascinating career and shared some of his legal sector expertise. Hew Campbell, formerly of Axiom, began by outlining a career path which led to working in Belfast as part of a team delivering innovative approaches […]

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Kate Taylor Tourism Consultant: Overcoming Tourism Sector Challenges

Talking With Kate Taylor Tourism Challenges and How To Overcome Them A tourism sector consultant has discussed a range of solutions to some of the common challenges found in the tourism sector. During a ProfileTree Business Leaders video interview, Kate Taylor of Taylored Training passed on a range of insights from her work with Irish […]

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How Can Business Startup Support Help You?

John Ferris Explains Ulster Bank Accelerator Thinking of setting up a business? In the early days of your company? Discover inspiration, advice and startup support know-how through our interview with Ulster Bank business specialist John Ferris. John, who is the bank’s Entrepreneur Development Manager, works with newer businesses to help “open doors” for owners at […]

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At One Wellbeing: The Key to Coaching and Leadership

Leadership can be learned in many different ways. Whether it be on-the-job, or through intensive training – one of the most effective ways of understanding how to be a leader is through one-to-one coaching support. In our latest Business Leaders episode, we chat with Siobhan Kearney, a successful community and voluntary sector leader, who has […]

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Personal Branding: The Complete Guide to Success

Introduction Brands have always been an important part of any economy. Originating in Egypt, the purpose was originally a form of proof of ownership, but that changed once the potential of branding revealed itself. In the current marketplace, branding is everything and has the potential to make or break a business despite the business size. […]

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Lessons from Ecotourism Marketing?

Insights from Consultant Jude Franks An Australian consultant with a diverse range of experience across tourism and marketing has shared a range of fascinating insights covering both disciplines. Jude Franks began by outlining her substantial professional expertise in the tourism sector. “I’ve been involved in the tourism industry for 35 years, predominantly here in Australia […]

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