“Art is not what you see, but what you make others see.” – Edgar Degas
Self taught Water Colour Artist Brad Hook has always had a passion of Art and painting but when an opportunity arose for him to share his amazing talent in a gallery he started to see Art as a viable career. Brad gives us an insight into his journey to build a business.
What inspired or motivated you to become an Artist?
I have always loved my art but until I moved to Tybee Island, I was just giving my paintings to friends and family. When I moved here, my neighbor asked me to be in a gallery that she was opening in 2011. Since then, my art career has been on the move.
What is your ultimate goal - and has this changed from when you started?
My ultimate goal is to become a full time professional artist and not have to rely on my full time job for income. I am on my way.
How big a role does Social Media play in your business?
Social media plays a very important part in my business. It helps me reach all kinds of people from all parts of the world. Word of mouth is the best advertising and social media helps me with this.
Tell us about a day in the life of an Artist
My life as an artist right now is pretty hectic. I work anywhere from 10 - 12 hours a day at my full time job. I then come home and paint for a couple of hours. Days off are my time to really concentrate on my paintings. It is very relaxing for me to be in my studio with my paints and some good music.
What advice would you give to someone starting a business?
A piece of advice I can give to someone starting out is to do what you love. If you try to make a business out of what you think other people will like is not a good idea. Do what you love and the customers will follow. Another thing I can say to people starting out is NOT to give up. With hard work and patience, everything will work out.
Who are your customers?
Most of my customers are people on vacation that want a momento from their trip to Tybee. Something that reminds them of the wonderful time they had on vacation.
What are your greatest achievements?
Every time that I sell a painting is a great thrill for me. Seeing someone’s eyes light up when they fall in love with one of my paintings, is a great joy. It makes it all worth it.
Since I have joined the Tybee Arts Association, I have made quite a few new friends that have the same drive and passion for their art. It has been a wonderful experience and I look forward to many more years in this community.