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Digital News & Insights

Our expert business blog offers a world of digital how-to

Understanding GDPR and Its Implications on Marketing: Navigating Compliance in the Digital Age

Ciaran Connolly // 18th April 2024

The General Data Protection Regulation, commonly known as GDPR, has transformed the landscape of digital marketing by prioritising consumer privacy and data protection. Since its enforcement in May 2018, GDPR has set stringent standards for the collection, storage, and processing of personal data, compelling marketers to reassess their strategies. Now, obtaining explicit consent from European […]

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Business Strategy

EU Digital Single Market Strategies: Navigating Regulatory Frameworks and Cultural Diversity

Eman Sameh // 18th April 2024

In the dynamic landscape of digital transformation, the European Union stands as a testament to structured evolution and strategic integration, addressing not only the economic sphere but also societal impacts and legislative underpinnings. We recognise the significance of aligning digital strategies with the unique framework and regulations set by the EU. Our focus on creating […]

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Content Writing and Marketing

AI for Content Marketing: Strategies for the Modern Marketer

Noha Basiony // 17th April 2024

The advent of artificial intelligence is transforming the landscape of content marketing, offering unprecedented opportunities to enhance marketing efforts. As a digital marketing and web design agency with a wealth of experience, we’ve witnessed first-hand the power AI possesses in elevating content to new heights. AI is not just a futuristic concept; it’s a practical […]

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What Is?

AI Ethics: Developing Responsible AI Solutions for a Trustworthy Future

Noha Basiony // 17th April 2024

As technologies evolve at an unprecedented pace, Artificial Intelligence (AI) has emerged at the forefront, bringing with it a host of ethical implications that demand urgent attention. The concept of responsible AI underlines the need for companies and developers to recognise the potential impact of AI systems on society. Implementing AI responsibly isn’t just a […]

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Tools and Tech

AI in Energy Management: Strategies for Cutting Expenses and Shrinking Carbon Emissions

Noha Basiony // 17th April 2024

In the energy sector, artificial intelligence (AI) is revolutionising how we manage consumption, reduce costs, and minimise our carbon footprint. AI has the capability to analyse vast amounts of data, enabling smarter, more efficient energy use across various industries. By harnessing the power of advanced algorithms, AI provides actionable insights that lead to more effective […]

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Digital Marketing

Seizing US Holiday Marketing for Maximising Engagement and Sales

Eman Sameh // 18th April 2024

Leveraging US holiday marketing is an exceptionally effective strategy that taps into the festive moods and traditions of millions. During these times, consumers are highly receptive to advertising that resonates with the spirit of the occasion. By aligning marketing efforts with holidays such as Independence Day, Thanksgiving, or Christmas, brands have the opportunity to infuse […]

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