When Kate Dean started face painting as a part-time job she didn’t realise just how much she would enjoy it or how talented she would be! Now owner of successful face painting and body art business – Spinklesparks, Kate has won numerous competitions and awards recognising her amazing talent. Kate tells us about the day to day running of her interesting and exciting business.
What are the advantages of working for yourself?
I love being able to have the freedom to work when I want to. When your work involves any kind of creativity it’s tough to have keep up the momentum and work standard hours, so being able to work flexible hours is much more suitable. If I’m not feeling particularly artistic I can take a break and take my dog for a walk or do something to take my mind off it. Or, if I want to work all through the night then I can do that also.
I love painting, it’s relaxing, it’s therapeutic and I think it’s important to use your creativity as much as possible and being able to choose what I paint is also a massive bonus.
What are the disadvantages of working for yourself?
The standard things like sorting out your own accounts but I feel this is far outweighed by advantages.
What has been your greatest challenge so far?
Some of the paintings I try and create can be really tricky. I think I sometimes set my sights a little high. Only yesterday I created a fine art painting using 12 models. I painted for 14 hours straight and getting everyone in the exact right place at the end of it for the photo was really difficult. We got the image in the end but it was a long and extremely tiring day.
What are your greatest achievements?
I took first place in the World Freestyle body painting competition in Austria in 2009 and 2012 and also in the Art Couture festival, Painswick in 2012. I’m not really a fan of competitions but I can’t say I wasn’t pleased when I won. Check out Spinklesparks fabulous Portfolio.
How do you ensure worklife balance?
I absolutely believe in working to live rather than living to work. I’m incredibly lucky to have found a job that I not only love but also that I’m good at. I make enough money to pay my bills but I balance it with a nice home life and the time to do the things that I want with my free time.
What would be the ultimate goal for your business?
I’d love to eventually open a body painting gallery but I’ve got a long way to go at the moment.
Who are your customers?
I do a lot of corporate events with my face painting and body painting. Club nights, product launches etc. I also do a lot of pregnant belly paintings with a photo shoot which I really enjoy and I don’t ever overlook the kids’ parties – they are still a lot of fun to me. I do such a range of face and body painting and love the variety so ultimately my clients are very varied.
What advice would you give to someone starting a business?
Plan your business in achievable steps and goals. Rome wasn’t built in a day. But if you aim to gain progress step by step, you work hard and you’re determined you’ll get there in the end.
Name one thing that you could not live without in your business
Paint? ;) And the Internet. I couldn’t have spread the word a tenth as much as I have without the power of the cyber world!
What is your favourite or most popular product/service?
My most favourite service I offer I guess is the gestational painting packages. My favourite thing to do is the fine art body painting.
What is your ultimate goal - and has this changed from when you started?
My goal is to have my art known worldwide and to exhibit my art in my own gallery. Originally face painting was just a part time job for me but as time has passed I’ve taken it much more seriously. I now consider it as a career choice. I appreciate that I’m not saving lives but I really enjoy what I do and I consider myself very lucky to be able to do something I love as a job.
Does the internet help you in spreading the word about your business?
Absolutely. Some of my best known paintings I’ve done on myself just as a doodle. The paint brush fingers for example: I was sat at home waiting for my partner to get back from working late. I painted them and when I’d finished I was gutted that there was nobody there to see them. We’d only just moved into our new house so didn’t know the neighbours yet but I was quite tempted to pop over, introduce myself and show them my hand! My senses got the better of me and so I decided to take a picture instead. I uploaded the picture to Facebook so that my friends and family could see it and the response was incredible! People from all over the world have now seen this image. I was recently on a flight and started talking to the girl next to me. When I explained what I did for a living and described the brush fingers painting she replied “That was you? I’ve pinned that on Pinterest”. It’s an incredible time we’re living in; I find it so fascinating that something I did at home one day can now be seen by people all over the world.
How big a role does Social Media play in your business?
It plays a huge role. I’m lucky that what I deal with is very aesthetic. Pictures can now be shared so easily and freely that spreading the word about something like this is so much easier nowadays. The following video I did as a laugh with a friend has now had over 50,000 hits on YouTube. Check out the YouTube Video. I would never have been able to reach that many viewers before.
If you are looking for something amazingly different for that special occasion, corporate event or baby on the way, why not stand out from the crowd by contacting Spinklesparks. Kate will work with you to create a memorable experience that you will never forget! You can contact Kate via her Profile or the Spinklesparks Website.