Browse the categories for a huge archive of quick reads, advice and guidance on business marketing PLUS in-depth guides.
We aim to produce the best business blogs on digital marketing, content creation, business and entrepreneurship as well as web development, business strategy and social media.
Salma Samir // 15th April 2024
Have you ever felt like you’re drowning in cross-cutting concerns, such as logging and transaction management, scattered across your Java application code? You’re not alone. It’s a common pickle for many developers. But don’t lose heart just yet! Embracing Aspect Oriented Programming (AOP) could be our knight in shining armour. This blog post will guide […]
Ciaran Connolly // 15th April 2024
Ready to give your existing website a facelift? This guide simplifies the website redesign process into 10 straightforward steps. From planning your strategy to pushing your site live, we’ve simplified each step to ensure your redesign is seamless. With this, you can improve your site to make it work better for visitors in no time. […]
Miral Nassar // 15th April 2024
In today’s digital age, marketing analytics has become essential for companies looking to maximise their return on investment (ROI). By harnessing the power of statistics and data analysis, businesses can have valuable information about consumer behaviour, campaign performance, and market trends to make more informed decisions and drive revenue growth. This article will explore how […]
Miral Nassar // 14th April 2024
In the ever-evolving business landscape, staying updated on trends and business statistics is crucial for success. With many websites offering a wealth of data, knowing where to turn for the most reliable and comprehensive information can be overwhelming. In this article, we have curated a list of the best websites for business statistics to help […]
Miral Nassar // 14th April 2024
Have you ever walked into a store or hotel and felt a sense of relaxation or excitement without knowing why? Chances are, scent marketing was at play. Scent marketing, the strategic use of scents to influence consumer behaviour, is a powerful tool that often goes unnoticed. In this article, we will show the hidden power […]
Dina Essawy // 14th April 2024
Hello! Today, we’re diving into the basics of website hosting. Web hosting is a service provided by hosting companies that allow you to publish your website on the Internet. Essentially, these providers allocate space on a web server where your website’s files are stored. This includes everything that makes up your site—code, images, videos, and […]
Marwa Alaa // 15th April 2024
Creating a visually engaging online presence is crucial for individuals, businesses, and creatives looking to establish their brand and connect with audiences. In the digital age, a compelling website acts as the cornerstone of this effort. Fortunately, the rise of intuitive website builders has democratised web design, making it accessible to users regardless of their […]
Dina Essawy // 15th April 2024
Welcome to our comprehensive exploration of web development. In this session, we’ll dive into the three distinct types of web design and the variety of software and platforms that are pivotal when working with each type. But first, let’s clarify what web development actually involves. Typically, web development is the phase that follows web design. […]
Ciaran Connolly // 13th April 2024
As experts in the realm of digital marketing, we understand China’s unique online ecosystem and its rapid evolution. This vast and dynamic market has become immensely sophisticated, characterised by innovative platforms and ever-shifting consumer behaviours. Grasping these nuances is crucial for any business looking to engage with Chinese consumers. Digital marketing strategies successful in other […]
Dina Essawy // 16th April 2024
Choosing the best web design agency in the UK to build a compelling and results-driven website can feel like a labyrinth at times, can’t it? The stakes are high for this crucial decision. We all want an online presence that not only represents our ethos effectively but also contributes towards business growth. I fully understand […]
Dina Essawy // 13th April 2024
Web development and web creation represent the cornerstone activities behind the establishment and maintenance of the digital landscape that defines modern life. This multi-faceted discipline integrates the design, creation, deployment, and management of websites and web applications that are not only functional but also engaging and aesthetically pleasing. As we delve deeper into what makes […]
Dina Essawy // 13th April 2024
Creating a website might seem like a daunting task, especially if you’re new to the digital world, but WordPress has made it easier than ever. The time required to create a website in WordPress for beginners depends on factors such as the complexity of the design and the amount of content, but it can typically […]
Marwa Alaa // 13th April 2024
The digital landscape is in a perpetual state of evolution, driven primarily by advancements in web development—the intricate and strategic blend of technology and creativity used to construct functional, dynamic, and highly interactive websites. As we navigate through this transformative realm, the importance of maintaining high-quality digital experiences becomes paramount. This detailed guide aims to […]
Nouran Ashraf // 13th April 2024
Have you ever visited a website so slow that you immediately closed the tab and checked other suggested results? This might be one of the worst nightmares for a website owner. A slow-loading picture on a clothing website can throw off any potential customers, resulting in unintentional losses and low revenue. But it’s not just […]
Dina Essawy // 16th April 2024
In this comprehensive article, we delve into the realm of web development, focusing on the most effective and innovative web applications that cater to this dynamic field. Web development, akin to any specialized profession, requires a toolkit that not only simplifies the process but also elevates the quality of the output. The right web development […]
Nuala Davies // 13th April 2024
Developing an effective social media strategy is absolutely crucial for a small business seeking to grow their brand and connect with customers in the digital age. With so many active social media users on platforms like Facebook, Instagram, Twitter and Youtube there is immense potential for small businesses to build awareness, engage their target audience, […]
Dina Essawy // 14th April 2024
Creating a website locally before launching it live is a common practice among web developers and designers. It allows for extensive testing, customization, and modification in a controlled environment, away from the public eye. However, transitioning from a local setup to a live website can often be a daunting task, especially for those new to […]
Nuala Davies // 12th April 2024
Navigating the digital landscape in a bid to empower your children with healthy tech habits is a challenge. In today’s technology-driven world, children are immersed in a digital environment, with lots of screen activity from a very young age. YouTube, social media, apps, games, and tech have all changed how children interact, learn, and engage […]
Dina Essawy // 12th April 2024
Welcome to our ProfileTree Wix Tutorial for YouTube! In today’s tutorial, we’re diving into the exciting world of website creation using Wix. We’ll walk you through the process of crafting a dynamic and fluid website perfect for today’s digital demands. As we jump in, you’ll notice the website displayed on your screen, a continuation of […]
Miral Nassar // 11th April 2024
As we navigate through the ever-evolving landscape of the digital era, the role of marketing statistics in shaping business strategies is increasingly significant. Marketing teams and enterprises now heavily rely on these insights for decision-making in various domains, including digital marketing, content generation, email campaigns, and social media interactions. This reliance is pivotal for understanding […]
Rebekah McCaig // 12th April 2024
In recent years, implementing impactful marketing across online channels has become essential for business growth and success. But for companies just venturing into the dynamic world of digital marketing, knowing where to start can feel overwhelming. Real-world digital marketing examples of tactics and strategies from brands, both large and small, provide invaluable references to model […]
Claire Mulligan // 14th April 2024
In July 2023, ProfileTree delivered a live webinar on how to use Facebook for business. As the most popular social media platform in the world, Facebook presents an amazing opportunity for businesses of all sizes to promote their products and services on a global scale. Social media has proven to be an outstanding marketing tool […]
Nuala Davies // 12th April 2024
Despite the rise of social media and other online marketing channels, email remains an incredibly effective way to reach your target audience directly in their inbox and deliver consistent and direct messaging from your brand. Email Marketing is a digital tool with explosive power for businesses of all sizes. Harnessing the potential of email can […]
Dina Essawy // 11th April 2024
In the digital era, the importance of a well-crafted website for businesses cannot be overstated. Enter Wix – a versatile, user-friendly website builder that has revolutionized web design for small and large businesses alike. Known for its intuitive drag-and-drop interface and a plethora of design options, it enables even those with no prior web design […]
Dina Essawy // 12th April 2024
Introduction to Wix: A User-Friendly Web Design Platform In the landscape of digital creation, Wix has emerged as a revolutionary platform, redefining the approach to website building. Renowned for its exceptional user-friendliness, Wix caters to a wide spectrum of users, from novices embarking on their first website project to seasoned professionals designing intricate sites. Its […]
Dina Essawy // 11th April 2024
Understanding Digital Transformation in Modern Business In today’s rapidly evolving digital world, digital transformation has become more than a buzzword; it’s a fundamental shift in the way businesses operate and engage with customers. It’s the process of using digital technologies to create new — or modify existing — business processes, culture, and customer experiences to […]
Dina Essawy // 14th April 2024
What is Web Design? Web design is a critical process that involves creating a branded, attractive, engaging, and user-friendly website tailored to a business’s target audience. It’s not just about aesthetics; an effective website also promotes user interaction and encourages visitors to take action, such as contacting the business or making a purchase. Essentially, a […]
Miral Nassar // 13th April 2024
Nonprofit organisations use effective nonprofit email strategies to engage supporters, drive donations, and raise awareness for their cause. In this article, we will show the importance of email marketing for nonprofit organisations and provide statistics to support the effectiveness of email campaigns in the nonprofit sector. With the right strategy, nonprofit organisations can reach their […]
Esraa Mahmoud // 12th April 2024
Ever feel like your social media content is getting lost in the scroll abyss? You pour your heart into crafting witty captions and eye-catching visuals, but crickets. Engagement seems mythical, and brand awareness feels frustratingly out of reach. Well, fret no more, frustrated marketer! There’s a secret weapon waiting to be unleashed in your social […]
Esraa Mahmoud // 12th April 2024
Forget cold calls and elevator pitches. The modern salesperson has a secret weapon: their social media feed. Gone are the days of pushy tactics; today’s sales success hinges on building genuine connections. But is social media selling just smoke and mirrors, or does the data back up the hype? Social media selling isn’t about blasting […]
Esraa Mahmoud // 12th April 2024
Imagine this: you’ve poured your heart and soul into crafting the perfect training program for your team. You’ve invested hours in content, resources, and the promise of a more skilled, engaged workforce. Yet, completion rates are dismal weeks later, and knowledge retention seems non-existent. Frustrated? You’re not alone. Traditional training methods struggle to keep pace […]
Miral Nassar // 12th April 2024
In today’s competitive business environment, it is important to continually evaluate and improve their strategic plans to stay ahead of the game. SWOT analysis is an effective mechanism for this purpose, which helps organisations identify their strengths, weaknesses, opportunities, and threats. By conducting a thorough SWOT analysis, businesses can better understand their internal capabilities and […]
Miral Nassar // 14th April 2024
Asset management is an important financial planning and strategy section for individuals and organisations. It involves systematically handling a company’s physical assets, identifying their value, and monitoring their lifecycle. This article delves into the surprising statistics and trends within the asset management industry, emphasising its global impact and the role of technology in shaping its […]
Miral Nassar // 14th April 2024
Statistics play a crucial role in modern management and economics, providing valuable insights into data that can guide decision-making and drive success. This article will review the fundamental principles of statistics and how they can be applied in these fields. From data collection and analysis to hypothesis testing and regression modelling, this guide will equip […]
Panseih Gharib // 7th April 2024
The ever-expanding world of facilities management is much more than just keeping the office lights on. It’s a complex and crucial industry that ensures the smooth operation of buildings and workplaces of all shapes and sizes. But how big is this industry? And where is it headed? In this blog article, we’ll delve into the […]
