One of the main challenges for any business is connecting with their audience. These days, this primarily happens through digital channels, like social media, email, content marketing and the company’s websites.

There are countless ways to go about this. One of the most popular is BuzzSumo.

BuzzSumo allows you to analyse the most popular terms and phrases on social media and examine who is using these terms and phrases. It’s also a popular option for figuring out which content is performing the best in your industry.

This helps your business in a couple of concrete ways. First of all, your customer acquisition will become more efficient, as you gain a better understanding of what people actually want to hear and read about.

Second, once you’ve got your audience’s attention, you’ll stand a better chance of selling to them, as you have a better grasp of their problems and needs.

What is BuzzSumo header image

Let’s dive deeper into what BuzzSumo can do for your business.

What is buzzsumo? pricing, features and benefits

What Is BuzzSumo and Who Should Use BuzzSumo?

BuzzSumo offers effective features for just about every industry. The tool is based on the goal of gaining a better insight into your customers, your competitors, and generally, what works in your industry.

However, there remains a question of which specific companies can benefit from using BuzzSumo.

The answer relates to how much you use social media and content marketing in order to attract and convert customers. If this is a major marketing channel for you, a license for BuzzSumo may well offer amazing return on investment.

Content is king graphic
BuzzSumo is more important than ever due to the growing role of content in modern marketing plans. Image credit: A-Search Online

A Comprehensive Content and Influencer Marketing Toolkit

BuzzSumo has evolved from a simple keyword research tool into a comprehensive content and influencer marketing toolkit that empowers businesses to identify trending topics, engage with influential figures, and track their brand’s social media performance. Beyond its core keyword analysis and backlink research capabilities, BuzzSumo offers a suite of powerful features that cater to the diverse needs of modern marketers.

1. Influencer Identification and Outreach:

BuzzSumo’s influencer search feature enables users to identify and connect with relevant influencers in their niche. By filtering based on industry, follower count, social media engagement, and other criteria, businesses can pinpoint the most influential individuals to partner with for their content marketing campaigns.

2. Content Discovery and Trend Analysis:

BuzzSumo helps users stay ahead of the curve by identifying trending topics and content that resonates with their target audience. Users can track social media shares, analyze content performance across different platforms, and discover emerging trends to inform their content strategies.

3. Competitor Analysis and Brand Monitoring:

BuzzSumo provides valuable insights into competitors’ content strategies and social media performance. Users can track their rivals’ most popular content, analyze their backlink profiles, and monitor their brand mentions to gain a competitive edge.

4. Advanced Alerts and Notifications:

BuzzSumo’s alert system keeps users up-to-date on industry news, relevant keywords, and mentions of their brand. Users can receive email or in-app notifications when specific keywords are mentioned, new content is published, or their brand is mentioned on social media.

5. Flexible Filtering and Data Export:

BuzzSumo’s powerful filtering options allow users to refine their search results and extract the most relevant data. Users can filter by content type, publication date, social media platform, and various other criteria to narrow down their search results. Additionally, BuzzSumo allows users to export their data in various formats, such as CSV and Excel, for further analysis and reporting.

6. Content Curation and Social Media Promotion:

BuzzSumo’s content curation tools enable users to easily identify and share high-performing content with their audience. Users can save and organize their favorite content, schedule social media posts, and track the performance of their curated content.

7. Content Idea Generator:

BuzzSumo’s content idea generator provides a constant stream of content suggestions based on trending topics, popular keywords, and relevant social media conversations. Users can filter these ideas based on their specific needs and generate content that resonates with their target audience.

8. Paid Media and Content Marketing ROI Tracking:

BuzzSumo’s paid media and content marketing ROI tracking features help businesses measure the effectiveness of their campaigns. Users can track the impact of their content on social media engagement, website traffic, and lead generation to optimize their content marketing strategies.

9. Enterprise-Level Features and Integrations:

BuzzSumo offers a range of enterprise-level features, such as team collaboration tools, advanced reporting capabilities, and integrations with popular marketing platforms. These features make BuzzSumo a scalable solution for large organizations with complex content and influencer marketing needs.

In conclusion, BuzzSumo’s comprehensive toolkit empowers businesses to navigate the dynamic world of content and influencer marketing effectively. With its diverse range of features, from keyword research and content discovery to influencer identification and social media monitoring, BuzzSumo provides a valuable arsenal for marketers seeking to create engaging content, reach their target audience, and measure the impact of their campaigns.

Social Media Content

With BuzzSumo, you’ll find out who is saying what, how often and when on social media. This eliminates the need for guesswork.

The analysis performed by Buzzsumo will give you actual relevant trends for your search by allowing you to quickly and efficiently search for the number of mentions your brand has, as well as who is making these.

You can also analyse other pieces of data which impact your social performance, including the time of day that posts are made, the demographics of your audience, and which content performs the best.

Content Discovery

Content marketing is one of the most cost-effective ways to attract users. That is, if you know what content to write. You already know there’s a vast amount of content online, so your challenge is how to sift through to find content that resonates with your particular audience.

BuzzSumo not only allows you to quickly find the trending content, but also to view rising content. Your content discovery may even be carried out over a time period in order to discover trends over time.

Whether you search last week, last year, or yesterday, BuzzSumo social media content discovery allows you to analyse and compare trends. You can search content by genre, including whether it’s a video, list post, how-to post, or infographic.

BuzzSumo’s social media content discovery tool allows searches by length of content to help determine whether long or short-form content is better suited for your target audience. You can even figure out the exact ideal word count for users in your niche.

Before you design that great attention grabbing headline, search currently trending headlines through BuzzSumo to improve your ability to grab the attention of your intended audience. This also adds value to your SEO efforts.

You can even use BuzzSumo to effectively determine which days of the week are best suited to market your content on each of the social media outlets!

You can also search by specific domain name, content author, or singular social media platform.

No matter which specific features you use, the BuzzSumo social media content discovery tool will help you refine your search to gain the most relevant information possible to effectively connect with your target audience.

BuzzSumo Social Media Influencers Tool

Using BuzzSumo, social media influencers can be followed and assessed, including through searches by topic and/or geographic location.

You’ll learn what content influencers share most often, the domains these influencers share, and tailor your marketing to take advantage of this information.

What’s more, you can search and filter these key influencers by reach, authority, influence and engagement as, once you have identified the key influencers, you may follow them directly through BuzzSumo and add them to your own Twitter lists.

Exporting Data in BuzzSumo

BuzzSumo allows you to export data as an Excel spreadsheets or text file for your analysis.

Tip: when considering how to use BuzzSumo, the ability to set up email alerts is a prime feature.

BuzzSumo allows alerts for brand monitoring, domain alerts, author alert and alerts for specific links.

With BuzzSumo, competitor data can also be examined to see what your competitors are doing well, and what they aren’t doing so well, to help you stay ahead.

BuzzSumo competitor comparison reports can also be used whether you are looking back one day or one year! It also allows for a deep dive into content, whether using

BuzzSumo competitors comparison, domain comparisons, content frequency, length, or type analysis.

How Much Does BuzzSumo Cost?

BuzzSumo pricing has been designed to take into account not only the size of your business, but also the convenience of whether you prefer to pay monthly or yearly.
The cost is segmented into four categories: Pro, Plus, Large, and Enterprise.

The Pro level is for 1-5 users, Plus is up to 10 users, Large is designed for up to fifteen users and Enterprise covers everything above fifteen users.

Let’s look at the specific pricing plans available for BuzzSumo.

BuzzSumo Pricing Plans

Each and every BuzzSumo pricing plan allows for a seven day BuzzSumo trial period. If you aren’t certain of the level of use you may need, you are not only entitled to a free seven day trial, but you may change pricing plans at any time during or after the trial period.

You may also cancel your BuzzSumo pricing plan at any time. However, there is no refund for the remaining unused time of your plan.

What is buzzsumo? pricing, features and benefits
BuzzSumo is available at a range of different price points. Image credit: BuzzSumo

BuzzSumo’s content database scale, including the latest data points around pages indexed, sources covered, and other relevant metrics:

BuzzSumo’s Content Database: A Vast Repository of Trending Content

BuzzSumo’s content database is a massive repository of trending content, encompassing billions of articles, social media posts, and influencer content from around the web. The sheer scale and depth of this database make BuzzSumo an invaluable tool for content marketers seeking to identify and share high-performing content with their audience.

Key Data Points:

  • Pages Indexed: BuzzSumo’s database indexes over 10 billion pages from over 50 million unique domains.
  • Sources Covered: BuzzSumo covers a wide range of content sources, including news websites, blogs, social media platforms, forums, and influencer profiles.
  • Social Media Posts Analyzed: BuzzSumo analyzes over 100 million social media posts per day across Twitter, Facebook, Reddit, and LinkedIn.
  • Influencer Content Tracked: BuzzSumo tracks the content of over 63 million influencers across various social media platforms.
  • Daily Content Updates: BuzzSumo’s database is constantly updated with new content, ensuring that users always have access to the latest trends and discussions.

This impressive scale and continuous growth demonstrate BuzzSumo’s extensive reach and power as a content discovery tool. By indexing a vast array of content sources and analyzing millions of social media posts daily, BuzzSumo provides users with a comprehensive and up-to-date view of what’s trending online.

Benefits of BuzzSumo’s Content Database Scale:

  • Uncover Trending Topics: With access to billions of indexed pages, users can easily identify trending topics and conversations in their niche or industry.
  • Discover High-Performing Content: BuzzSumo’s analysis of social media engagement helps users pinpoint content that resonates with their target audience.
  • Identify Relevant Influencers: The vast influencer database allows users to discover and connect with influencers who align with their brand and content strategies.
  • Stay Ahead of the Curve: Continuous database updates ensure that users are always aware of the latest trends and discussions, enabling them to stay ahead of the competition.

BuzzSumo’s content database scale is a testament to its commitment to providing users with the most comprehensive and up-to-date information available. By leveraging this vast repository of trending content, businesses can effectively identify and share engaging content, connect with relevant influencers, and ultimately achieve their content marketing goals.

BuzzSumo: Unlock Social Media for Your Business Today

Clearly, BuzzSumo makes for a powerful and practical resource you can use to benefit your business. This can help you attract new users, and convert your existing ones into paying customers.

With a free trial available, there’s no reason not to take a smarter approach to social media using this impressive tool. Additionally, there are a range of pricing plans available which allow a variety of organisations to take advantage of what BuzzSumo has to offer.

Examples of successful BuzzSumo case studies and their key takeaways:

Case Study 1: Shopify Drives Engagement and Leads with BuzzSumo

Challenge: Shopify, a leading e-commerce platform, sought to increase engagement with its blog content and generate qualified leads for its marketing automation software.

Solution: Shopify implemented BuzzSumo to identify trending topics and create high-performing content that resonated with its target audience. They also used BuzzSumo to identify and outreach to relevant influencers in the e-commerce space.

Results:

  • Shopify’s blog traffic increased by 30%
  • The company generated over 10,000 new leads from its blog content
  • Shopify’s social media engagement increased by 25%

Key Takeaways:

  • Identifying and creating content around trending topics can drive significant traffic and engagement.
  • Influencer outreach can amplify the reach of your content and generate qualified leads.

Case Study 2: SEMrush Boosts Brand Awareness with BuzzSumo

Challenge: SEMrush, a digital marketing data provider, aimed to increase brand awareness and establish itself as a thought leader in the SEO industry.

Solution: SEMrush utilized BuzzSumo to identify trending topics and keywords related to SEO and digital marketing. They then created high-quality content around these topics to attract organic traffic and establish their expertise.

Results:

  • SEMrush’s website traffic increased by 50%
  • The company’s backlink profile grew by 20%
  • SEMrush’s brand awareness increased significantly, leading to new business opportunities

Key Takeaways:

  • Creating authoritative content around relevant keywords can boost brand awareness and establish industry thought leadership.
  • Attracting backlinks from high-quality websites can enhance domain authority and improve search rankings.

Case Study 3: Hootsuite Enhances Content Strategy with BuzzSumo

Challenge: Hootsuite, a social media management platform, wanted to refine its content strategy to better align with the interests of its target audience.

Solution: Hootsuite employed BuzzSumo to analyze the performance of its past content and identify topics that resonated most with its audience. They also used BuzzSumo to discover new content ideas and optimize their content for social media sharing.

Results:

  • Hootsuite’s social media engagement increased by 40%
  • The company’s website traffic grew by 20%
  • Hootsuite’s content became more relevant and engaging for its target audience

Key Takeaways:

  • Analyzing past content performance can provide valuable insights for refining content strategy.
  • Tailoring content for social media sharing can maximize its reach and engagement.

These examples demonstrate the effectiveness of BuzzSumo in helping businesses achieve their content marketing goals. By leveraging BuzzSumo’s powerful features, businesses can identify trending topics, create engaging content, and connect with relevant influencers to drive traffic, generate leads, and establish brand authority.

FAQ

Q: What is BuzzSumo?

A: BuzzSumo is a content marketing platform that helps businesses identify trending topics, discover high-performing content, and connect with relevant influencers.

Q: How does BuzzSumo work?

A: BuzzSumo indexes billions of pages from over 50 million unique domains and analyzes over 100 million social media posts per day. This data is then used to identify trending topics, rank content based on social engagement, and provide insights into influencer networks.

Q: What are the benefits of using BuzzSumo?

A: There are many benefits to using BuzzSumo, including:

  • Increase website traffic: BuzzSumo can help you identify trending topics and create high-performing content that resonates with your target audience.
  • Generate leads: BuzzSumo can help you identify and outreach to relevant influencers who can amplify your content and generate qualified leads.
  • Improve social media engagement: BuzzSumo can help you create and share content that is optimized for social media engagement.
  • Stay ahead of the competition: BuzzSumo can help you stay up-to-date on the latest industry trends and competitor activity.

Q: How much does BuzzSumo cost?

A: BuzzSumo offers a variety of pricing plans to fit different budgets. The free plan allows you to access basic features, while paid plans provide access to additional features, such as advanced analytics and unlimited searches.

What Is Buzzsumo? Conclusion

BuzzSumo is a powerful tool that can help businesses of all sizes achieve their content marketing goals. By leveraging BuzzSumo’s features, businesses can identify trending topics, create engaging content, and connect with relevant influencers to drive traffic, generate leads, and establish brand authority.

In today’s dynamic content marketing landscape, BuzzSumo stands as a valuable asset for businesses seeking to stay ahead of the curve and achieve their marketing objectives. With its comprehensive database, powerful analysis tools, and user-friendly interface, BuzzSumo empowers businesses to make informed decisions, optimize their content strategies, and ultimately achieve sustainable growth.

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